Guangzhou Department Store Adds 5 Experience Stores To Cross-Border Electricity Providers.

Guangzhou department stores are upgrading cross-border electricity providers.

The reporter learned that following the opening of the first cross border e-commerce experience store in the modern department store, its other 5 stores will also set up cross-border e-commerce experience stores in the near future.

Among them, Beijing Road store and Whampoa store were opened in July 6th, and the gang top shop has also been upgraded comprehensively.

According to the 2014 China e-commerce report data, in 2014, cross-border Internet retail pactions in China amounted to US $71 billion 800 million, an increase of 44% over the same period last year.

Among them, the import network retail sales of about $20 billion 600 million, an increase of 60% over the same period; the retail sales volume of the export network was about $51 billion 200 million, an increase of 40% over the previous year; over 20 cross-border electric business enterprises, and more than 5000 platform enterprises.

In order to make cross-border electric business well, department stores must work hard in terms of operation channels and scale, so as to ensure the type, price and service of commodities, and then increase their performance.

The modern department store has expanded from 400 sq m to 800 sq m, which has improved the O2O online mall and added dutiable goods.

The number of single products increased from 1000 to more than 1600, and the proportion of cross border commodities and duty paid commodities was 3:2, mainly engaged in maternal and infant products, food health care, cosmetic cosmetics, personal care products and so on.

When the 6 department stores of modern department stores are all open, plus 3 of Guang Bai Department stores, the Guangzhou department store will own 9 cross-border e-commerce entities.

Why do department stores have to do cross-border electric business? Luo Jianji, deputy general manager of modern department store department store, told reporters that the reason for doing cross-border electricity business is because consumers have this demand.

People's demand for imported goods is increasing, and the market potential of cross-border electricity providers in the future is worth digging.

Modern department stores hope to enrich the department stores through cross-border electricity providers, so that consumers can buy imported goods in addition to buying clothes and shoes.

At the same time, this is also consistent with the development strategy of modern department store "entity store + electricity supplier + mobile technology".

Modern department store experience stores have increased Alipay, WeChat and other convenient payment methods to facilitate customers to purchase and settle accounts.

Senior business people

It is considered that the department store format is particularly vulnerable to online shopping. In order to pform, it can only be done by enriching the consumer experience and meeting the needs of consumers.

The cross-border electricity supplier is in the development and rising period, and the market potential is worth digging. It is a new field worth trying in department stores.

Reporters interviewed found that department stores across the border

Most of the business area is only a few hundred square meters, and the types of goods are relatively limited.

Public figures show that the total sales volume of modern department stores was 58 million 100 thousand yuan during the 3 day holiday of the May 1 Golden Week this year, while the sales volume of the cross-border e-commerce experience shop opened just over 35 yuan, accounting for only 0.6% of the total sales.

To exclude the factors that have just opened for a few days, the contribution of cross-border e-commerce to department store performance is still very limited.

some

The responsible person said frankly that there are some problems in the cross border business of department stores. The biggest bottleneck is the shortage of goods.

"The biggest advantages of department stores are numerous, but there are not many single products in cross-border e-commerce, which affect the shopping experience of customers."

Products with high popularity and large demand, such as milk powder and diapers, can enter the whole warehouse into bonded warehouses. However, some commodities with insufficient popularity and small audiences are sent from goods to customs for more than 20 days to enter the bonded warehouse. It is very difficult to ensure the continuity of the goods. Sometimes, when sold out, they will have to wait for quite some time before they can be filled again.

In addition, the slow arrival of cross border goods is also affected by Tucao.

Nevertheless, department stores are optimistic about the market potential of cross-border electricity providers.

Luo Jianji believes that although there are fewer kinds of commodities at present, the increasing demand in the market will promote the enrichment and experience of cross-border commodity categories.

In the future, modern department stores will further improve all links and strive for three days' arrival.