The Second Child Policy Gives Birth To A New Model Of Community +O2O.

Following the release of two separate children, the second child policy is completely deregulation.

After the policy is released, about 6 million of the new population will bring hundreds of billions of consumer markets annually.

Internet companies who are at the forefront of the development of the era will not let go of this huge new market. The hot O2O industry is the first to bear the brunt. Especially the mother child related areas will become the most direct beneficiaries of this policy.

As an advanced economic mode, O2O electric business has become a mature economic mode of the Internet industry. O2O electric business can also be said to be the first child in the Internet industry, and online resources are its strong side.

But in the future, mothers who have two children will not only have to buy things for their children, but more importantly, they should also care about their preschool education and other problems in their growth process. Most of them need to be completed online. This is obviously not the strength of the online platform.

Therefore, how to use the Internet thinking to pform the offline resources of the community has become the next item for Internet companies to focus on. The O2O business people have begun to breed their own "second child".

Just as children of their own families need a good way to educate, O2O also needs to grope for the construction of community platforms.

The development of the community O2O platform led by a group of traditional enterprises is not satisfactory. The shops represented by Shun Feng hi inn are not influential in the users.

Facing the coming age of the two children, the community

What kind of posture should we use to greet this group of children and their mothers? The highest level should be integrated into the user's life to achieve a moistening and silent realm.

Xu Xiaoping, a well known investor in China, once said: the Internet is not to change people's lives, but to enhance people's lives and meet the needs of customers in order to create valuable models.

The strength of O2O lies in online. It can gather a lot of popularity through various platforms through online platforms.

Take the current maternal and child O2O business platform as an example, they are vigorously developing the forum, hoping that the forum can gather mothers together to allow mothers to exchange experiences in the forum, and create various consumer scenarios suitable for the electronic business platform, in order to guide the consumption of female users.

Take baby tree as an example, it is a company that has been established for eight years. Now it has formed the mobile community and Internet community which are excellent from mobile pregnancy to pre school age, mobile phone end and Internet.

In terms of business mode, the most prominent feature of baby trees is the creation of a mother's community for pregnant newborns.

Because of the progress of society, the methods of parenting at present are totally different from those of mothers who were first mothers, and they can not get experience from their parents.

Bao Baoshu has provided child care tools for guiding parents of preschool children: knowledge recording, sharing of community, and the formation of cohesive, rigid crowd needs through the community.

Mothers did not know the baby tree before they traded with the baby tree, and established a connection with the crowd in Bao Baoshu's community. After the accumulation of time, the mother first trusted the baby tree community.

On the basis of trust, they began shopping for mother and infant products.

But for parenting,

It only guarantees the basic needs of children's growth, and many other resources that need to rely on offline communities are not available.

And those mothers who are chatting with each other in the electronic business platform community may not even see their faces for many times. Online interaction can not take the place of offline emotional interaction.

For offline community based childcare institutions, they are more traditional than the O2O business model, and have adopted the expansion mechanism of chain mechanism to form a heavy asset mode. In the Internet era, there is no better solution for attracting the popularity of the Internet platform.

When

True landing, after the birth of second children, whether online platform or offline platform, each short board will be magnified.

At this point, the combination of the two is clearly the best solution.

In view of the current Internet Co's capital size and business mode, the future community +O2O cooperation mode will be dominated by O2O.

But in the future cooperation mode, there are two kinds of clues in the market at present. One is the O2O electric business enterprise adopts an open attitude. It welcomes the cooperation of the offline enterprises under the demand, and provides the necessary support for the offline enterprises by the electronic business platform.

Another way is deeper cooperation. For example, we see the cooperation between honey bud and red, yellow and blue. It relies on 1300 parent child agencies under the red, yellow and blue line and the electronic business platform of honey bud baby to create a new company and form a new business mode.

Liu Nan, founder of honey bud baby, believes that the two major characteristics of the mother infant market are socialization and scene.

Socialization can be said to be the advantage of honey bud baby in the online cross-border mother to child business. However, due to the lack of offline channels, it is difficult to meet the needs of mother and infant groups for offline service experience, and the cooperation with offline businesses meets the needs of users for scenarios.

After the landing of the second child policy, it will take about 4 to 5 years to form the market, so many Internet companies are also watching and gradually investing in funds, power and communities.

However, some visionary Internet companies have already seen the shortcomings of their own platforms, and realized the potential of the O2O+ community mode.