Luxury Goods Giants Compete For Jewelry

LVMH recently announced that it would acquire a minority stake in Italy's high-end jewellery brand, Repossi, which is another step in the wave of luxury brands investing in high-end jewellery brands.

According to McKinsey consultancy data, brand jewelry will account for 30% to 40% of the premium jewelry market by 2020.

Although brand jewelry accounts for only a small part of the premium jewelry market.

According to McKinsey consultancy data, the market was worth 263 billion US dollars in 2013.

From late 1990s to early twenty-first Century, large fashion houses including Chanel (Chanel), LV and Dior (Dior) began to launch or re hash their premium jewelry series.

Hermes also launched its first high jewellery Series in 2010.

Of course, only 20% of the premium jewelry market in 2013 came from brand jewellery.

The total market share of the ten major jewellery brands is only 12%.

This means that there are huge brands of jewelry in the market.

It can grab more market share from the market retailers and small companies with no characteristics.

In the face of the sluggish luxury market, LVMH group chose to postpone expansion and rejuvenate through mergers and acquisitions, and the field of mergers and acquisitions is concentrated in the field of lucrative jewellery.

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After that, the LVMH jewelry brand's resume will add luster.

It bought De Beers and Bvlgari (Bulgari) in 2011 for $5 billion 200 million.

LVMH currently owns four jewelry brands: Bulgari, Chaumet, De Beers and Fred.

Repossi is a small fashion jewelry family business in Italy. The Repossi entry-level series is priced at least 600 euros, and the highest jewelry price is up to 1 million 500 thousand euros. Most of the products are from the ancient Italy workshop, and some of the unique products are made in Paris.

Under the leadership of brand art and creative director Gaia Repossi, Repossi has gradually become an important member of the fashion jewelry market.

In 2011, the Berb RE series, the flagship Mini style ring and earnail, launched its international fame.

Emma Stone and Diane Kruger have worn their products on the red carpet.

Delphine Arnault Arnault, vice president of LVMH, said in an interview that "the design of Gaia has great prospects". She also stressed that the performance of family businesses is "better than other companies".

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In the first half of 2015, the group reported that the natural growth of jewellery and watches was the strongest in the group's luxury retail sector, up 10% from last year.

The profit growth of the jewelry and watch Department increased by 91% to $227 million.

In addition to LVMH's emphasis on the advanced market, Kering started to make up the short board to catch up with LVMH. In 2013, it acquired most of the shares of Hongkong's high-end jewellery brand Qeelin and Italy jewelry brand Pomellato, and the acquisition of Pomellato was not easy, because the old rival LVMH joined the war, because at that time LVMH and Hermes lawsuits continued, LVMH finally failed, and the opening price was about 2.8 to 300 million euros.

Richemont, Van Cleef & Arpels's brand name Van (Cartire Cleef) and Cartire (Cartire) launched a new jewelry brand Giampiero Bodino.

Imagine that only a jewelry brand of Boucheron (Boucheron) was dwarfed by its competitors.

According to Bain&Co. and Fondazione Altagamma, the 2015 fixed exchange rate of jewelry category recorded a growth of 6%, which is a prominent category in the personal luxury industry.