How Many Waves Can GXG Turn Into "LV" Brand?

Ningbo's clothing brand GXG, which did not talk with Semir, found a bigger gold player.

It is reported that LVMH group's private equity L Capital Asia seeks $130 million (about 832 million yuan) loans, which will mainly be used to acquire GXG 70% equity.

If the paction is successful, this price is much lower than the 1 billion 980 million -22.6 billion proposed by Semir.

It is understood that L Capital Asia financing acquisition of GXG 70% equity, the management team will retain the remaining 30% stake.

The average duration of the loan is 3.58 years.

According to GXG's interest rate, tax, depreciation and amortization profit (EBITDA) of US $80 million (about 512 million yuan) in 2014, the loan leverage ratio is about 2.32 times.

According to the forecast, GXG will earn 90 million dollars (about 576 million yuan) this year.

GXG has more than 1000 stores and online platforms in China, and its competitors are mainly men's clothing brands such as Pacific bird and CABBEEN.

GXG has had a deal with Semir, but

Differences led to the failure of the two ultimately.

For the acquisition of zhe Mu Shang (GXG parent company), Semir was expected to buy a 71% stake in zhe mu with a paction price of 1 billion 980 million -22.6 billion yuan.

However, since the two sides announced that the brand will cooperate, the market reaction is not optimistic, and Semir's share price has continued to decline.

Semir had a premium of 10 times to make acquisitions, but zhe Mu still valued itself at around 3 billion yuan, much higher than the purchase price.

In addition to its funds, the group is also buying.

LVMH group has announced that it will hold a minority stake in Italy jewelry brand Repossi and will help Repossi brand develop its sales network.

In the announcement of LVMH group's official website, Gaia Repossi, Repossi's creative and creative director, said that the support of the LVMH group will play an important role in achieving the strategic goals of the Repossi brand and developing the sales network.

According to incomplete media statistics, in the 1987-2014 years, LVMH group has made 62 acquisitions, holding at least 74 companies.

Among them, the largest acquisition of the group in 14 years took place in jewelry category. In 2011, LVMH group bought Bvlgari at a high price of 6 billion US dollars.

Jewelry is undoubtedly a luxury product with high popularity and consumers are more willing to spend money.

In the "China luxury report" released by the Institute of wealth quality recently, the most expensive luxury goods category purchased by Chinese consumers ranked third in 2015, accounting for 21%.

According to the 2015 global luxury market monitoring report released by Bain consulting and Italy luxury trade association, it is estimated that the growth rate of jewelry category is 6% based on constant exchange rate.

It is understood that the Repossi brand was founded in 1920 and is known for its best selling Berb re Series rings and earrings.

According to Repossi official website information, the brand is in China, Japan, Korea,

There are shops in 20 countries and regions, including a large number of shops in France and the United States, but few shops in China, Japan and other Asian countries, or even 3 shops in mainland China and Hongkong.

In recent years, LVMH group has received many luxury brands and distributors, but there are only 4 brands in jewelry category.

LVMH group's official website shows that the company divides its business into 6 parts, among which,

And leather plates and wine and spirits plates are the largest.

The fashion and leather plates contain 15 brands, including C, line, Christian, Dior, Fendi and so on. Wine and spirits contain 24 brands.

In jewelry category, LVMH currently has only Bvlgari, Chaumet, Fred and De Beers.

Although jewelry brands are relatively small in group brand composition, LVMH group is willing to spend money on jewelry brand investment.