Tang Jianian Starts O2O Business Pformation In Multi-Channel Direction

Tang Jianian has an inner love for China.

"I am infected by the dynamism of this country.

I love Chinese culture, I like Chinese calligraphy and I have been studying Chinese seriously.

Tang Jianian said.

"Europe is a relatively early market.

As we all know, Carrefour is the second largest retailer in Europe and the largest retailer in Europe.

In 1995, Carrefour brought the format of the hypermarket to the Chinese market. Over the years, we worked hand in hand with Chinese consumers and grew together with the Chinese economy.

In today's China's retail market, the development of electricity providers is very fast. As far as retail industry is concerned, any form of business abroad can be seen in China.

I am impressed by the fact that Chinese local entrepreneurs learn very quickly and are very innovative.

Tang Jianian said.

"6 big

The completion will make our procurement more professional and efficient, while the operation team will also be strengthened.

The district leaders will devote themselves to business operations and devote more time and energy to store operations, shop preparation, fresh items, staff training, customer service, etc.

This structure helps to optimize Carrefour's organizational structure and enhance its overall efficiency.

The new regional purchasing center and logistics distribution center are closely linked to cooperate with logistics distribution centers to improve logistics efficiency.

The procurement center and logistics center will build an efficient and flexible supply system of Carrefour in the six major regions of China, providing good backup support to all stores.

Local suppliers can also cooperate directly with logistics distribution centers.

Based on a more centralized procurement system and logistics distribution network, Carrefour can also develop a new format "easy Carrefour convenience store" while opening a hypermarket.

Tang Jianian explained the background of his new format.

Recently, Carrefour's third "easy Carrefour" convenience store in Shanghai is officially opened.

The newly opened easy Carrefour convenience store is located at 776 Golden City Road, Changning District, Shanghai, with a business area of 450 square meters, and about 4500 kinds of merchandise sold.

The "easy Carrefour" convenience store is decorated with orange as its keynote.

The main foods in the store include ready to eat products such as Guandong, instant drinks, lunch boxes, convenience foods such as chips, biscuits, and beverages.

Slightly different from the general convenience store, "easy Carrefour" convenience store has increased a lot of experiential settings, such as a simple coffee bar, and equipped with rechargeable power, Wifi and other facilities for customers to take a nap.

This pattern is similar to the whole family, and some family convenience stores also have dining areas.

Overseas convenience stores will also have tea buffet and other self-service areas.

These experiential functional areas are considered by the industry to highlight additional services, increase customer stickiness and enhance customer unit prices.

According to Tang Jianian's initial plan, at present, the 3 "easy Carrefour" convenience stores are all direct outlets and are all located in Shanghai. In the future, the new format of Rio Tinto will first be distributed in the Shanghai area, and the number of stores will be increased from about 3 to 10 by the Spring Festival in 2016.

How can Carrefour China cope with the depressed environment of the retail industry under the leadership of Tang Jianian?

It is probably the first trick of Tang Jia's year that "one way or another can be applied".

Since the electricity supplier has attacked the entity retailer, the entity business can also turn the electricity business into electricity.

"We will make strategic adjustments according to the industry situation and focus on the needs of customers.

Since 2015, you can see that we are carrying out O2O business on the basis of supply chain consolidation, Carrefour online shopping mall, and the whole business is pforming into a multi-channel direction.

In June 18, 2015, Carrefour officially launched the O2O business in Shanghai, Carrefour online shopping mall.

Operation is not good at present.

Carrefour electricity supplier has the characteristics of 100% authentic guarantee, quick delivery, convenience store self promotion, bilingual web page and customer service bilingual based on the source of stores.

Proudly expressed.

But to do well in O2O, there must be a strong logistics support system under the line. How to balance the logistics cost and the layout of the network has always been a problem for the entity retailer.

For this reason, Tang Jianian, who knew well, decided to carry out a series of innovations and changes to consolidate the foundation before deciding to launch the O2O strategy. For example, the 24 city commodity centers were merged into 6 large regional procurement centers, and the large areas were built in succession.

Distribution Centre.

"Carrefour has six large areas, namely, the northeast, North China, central China, West China, Southern China and East China.

In 2015, we had a series of reforms, such as merging 24 city commodity centers into 6 regional procurement centers in April 2015, and constructing logistics distribution centers in various districts in 2015.

Now we have built the logistics distribution center in East China, West China and central China, and will complete the North China logistics center by the end of 2015.

The other two logistics distribution centers will be completed in 2016, and 6 logistics distribution centers will implement all the logistics systems covering all stores in the country.

Tang Jianian revealed.

After building the above logistics and distribution system, Carrefour China can make all the goods on the online shopping mall issued by Carrefour stores.

Compared with other providers, logistics and distribution basically follow the model of big warehouse and sub station to households, while in the "Carrefour online shopping mall" shopping, after the order is placed on the consumer line, the goods are issued from a nearest store to ensure the efficiency of the arrival of goods.

"Our logistics distribution is outsourced to a professional third party logistics company.

In addition to door-to-door delivery, customers can return to any of Shanghai's Le Fu stores.

Tang Jianian pointed out.