Zhong Hao Le Huicheng: The Theme Of "Mall" Is Sweeping The World.

On weekends, I go to rock climbing with my friends, or play a football and golf match, take children to play in the 3000 square meters green planting Science Park, or watch a cool water curtain movie.

Can you imagine that these can be done in a shopping mall?

In the north of the city, there is such a Shopping Mall known as the theme of sports ecology leisure.

It is jointly invested by Zhejiang Zhong Hao holding group and Hangzhou Qianjiang refrigeration group, and is located in Hangzhou Huacheng plate.

In the 100 thousand Party's commercial space, not only will the large area of ecological green plants be introduced, but also a group of attracting amusement landscapes, multi item professional sports venues and recreational facilities will be set up.

According to the project operator's prediction, if all goes well, the China ho Lok Hui City will open its doors next summer.

It will probably become the first "theme experience" Mall in Hangzhou. Will it bring new feeling to consumers or lead the new trend of Hangzhou shopping center?

The location of Zhong Hao Le Hui Cheng is located at Shi Da Road (Tongxie road junction) in the north of Hangzhou city. It belongs to the intersection of Chengbei new town and Chengdong new town and Qiu Tao Road, from Hangzhou east railway station to Hangzhou Xintiandi.

The mid levels of Forest Park are not more than 5 kilometers.

According to the geographical location and other conditions and the understanding of the current business development trend, the project operator plans to build it into a shopping center centered on sports, ecology and leisure.

"The radiation population within the 3 km radius of China's Ho Chi Hui City reaches 800 thousand, of which the resident population is 470 thousand."

The project leaders said that their core customers are 28 to 38 years old family groups with 1 to two children in the surrounding 1 to 3 km range. The important customers are the young tide players in the range of 3 to 5 km, while the specific customers are professional sports enthusiasts, LOHAS sports people in Hangzhou, and weekend outdoors and mountainside outings.

The volume of the commercial part of the hall is 100 thousand square meters, including 1 floors on the ground, 5 floors on the ground, and 1081 underground parking spaces.

"What we want to do now is the business of the 2.5 edition. There should be non closed indoor and outdoor interaction space, a more comfortable and natural ecological consumption environment, and thematic shopping combined with traditional retail to meet consumers' demand for shopping, dining, family gatherings, entertainment and healthy sports making friends."

The project leader said.

According to the relevant person in charge, if all goes well, China Hao Le Hui City is expected to open in 2016.

And this project will also become the first shopping center of sports ecology leisure theme in Hangzhou. With its unique ecological business landscape and rich sports and leisure experience, it will bring new experience to consumers.

In the specific planning of the "2.5 edition of Commerce", the most distinctive feature is the introduction of ecological greenery and the theme of sports and leisure. With "Plant Science Park", "sports theme park" and "Central Ecological waterfall square", a "green, organic and breathing" shopping center will be built.

According to introduction,

It has the largest outdoor space in Hangzhou city's commercial projects, and a large area of green plants and ecosystems are introduced into the complex so as to realize the harmony between ecology and nature.

"We will be the first commercial complex in Hangzhou to introduce four layers of outdoor water curtain films, sling bridge viewing platform, 3000 square meters green planting Science Park and other facilities. It will bring more joy experience and will become the most comprehensive leisure and entertainment gathering place in Hangzhou."

Relevant responsible person said.

At the same time, Zhong Hao Hui Hui City will have the most outdoor and indoor sports items in the province's commercial projects. Outdoor sports such as rock climbing, football, basketball, indoor badminton, bowling, golf and so on can be used to make consumers feel comfortable and comfortable. You can relax in the outdoor green Park, enjoy a moment of peace, and also challenge the limits of sports, feel passion and release vitality.

In fact, these ideas which are quite fresh to us have precedents in foreign countries.

The most famous case is the hard wave Park in Japan. It is a large urban complex located in the traditional bustling business district of Osaka, including a shopping center, 30 storey office buildings and 8 roof parks.

From high altitude, the park is just like a terraced field, advancing in layers and trees.

It no longer acts as a shopping mall, compresses people into closed spaces, forcing people to spend, but attracts people to take the initiative to play and take the initiative to consume with open experience space.

And its commercial benefits are very impressive. According to the research results of the residential and urban research group of the Japanese Architectural Research Institute, the effect of the Roof garden park can generate 9 billion 200 million yen (about 478 million yuan) turnover and about 200 million yen (10 million 400 thousand yuan) operating profit in one year.

The "theme experience" has also become a current Shopping Mall swept across the world.

It is understood that in Europe, there is a sports leisure theme Mall built in the valley. People can experience skiing, mountaineering and other sports and amusement projects in the natural environment far away from the urban area, and can also buy various sports equipment and other goods in the supporting shopping centers.

Its function and significance far exceed what we know about Mall.