The Experience Of Sam Members' Online And Offline Is Not The Same.

After experiencing the storm of management departure before shop No. 1, WAL-MART began to try to give more meaning to the 1 shop that was wholly bought.

In November 20th, WAL-MART Sam's member store announced that it was stationed in shop No. 1. As at 21 o'clock in November 23rd, the membership card of WAL-MART Sam's member store at 150 yuan was no more than 1000 orders in 1 shop.

This is the first time that WAL-MART has combined its different formats to allow Sam's member stores to enter the third party platform of shop No. 1, and let the 1 shop guide its flow in the era of the popular mode of member stores. At the same time, in the tragic competition of the electricity supplier, the difference of 1 shop is increased with the characteristic goods of Sam.

WAL-MART completed its wholly-owned acquisition of shop No. 1 in July this year, but then came the news of a large number of middle and senior managers leaving, and the unclear direction of the 1 shop's future direction also led to staff's unrest.

It is widely believed that the traditional American retailer and the No. 1 store growing in China's fast-paced expansion business environment are in conflict.

The introduction of shop No. 1 by Sam's member store is also an important measure for WAL-MART to integrate the resources of shop No. 1.

However, there is no specific timetable for WAL-MART to move to a wider area in the future, depending on the pilot results.

Member stores told reporters that the first batch of on-line goods nearly 400, with Sam direct import and its

Member's Mark is the main commodity. It does not include fresh foods such as refrigerated or frozen foods for the time being.

When visiting the ShangHai Railway Station of shop No. 1, the reporter can see Sam's promotional advertisement on the front page - "the first 1000 member purchasers are sending 150 yuan for fresh food vouchers", and Sam's member stores have specially listed some package products in their WeChat public accounts.

Commodity prices are also divided into membership prices.

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The price of Sam's goods in store No. 1 is basically the same as that of Sam's official website, and the price of non members has gone up to varying degrees.

The first choice for Jiangsu, Zhejiang and Shanghai as a pilot project may be based on the No. 1 store headquarters in Shanghai, which has strong logistics capabilities in Jiangsu, Zhejiang and Shanghai. However, the 1 shop and Sam member store have not responded positively to the specific operation procedures of both sides.

At present, the experience of Sam's members' online and offline is not the same.

From the SKU number, the Sam member store has 593 single items in store 1, which is almost the 1/10 of the number of individual stores in the Sam membership.

This pilot is in Jiangsu, Zhejiang and Shanghai, but Shanghai, Hangzhou and Suzhou already have Sam's member stores. Sam's own online shop also covers the city where the store is located, which can be distributed, and the products of Sam's shop are more.

Take Shanghai as an example, Sam shop basically covers the whole city of Shanghai. If a customer lives in Jingan District, Shanghai, it can buy more Sam products, including most of the fresh food, in the shop. Sam can provide the whole cold chain distribution, and can basically do the day.

And Sam shop of No. 1 shop may not attract Sam members in the number of goods. There are less than 500 SKU numbers. Compared with Sam shop, the competitiveness is not big.

An insider from WAL-MART said that the 1 store was more than an opportunity for a non Sam member's customer to try, and it could also give a flow of passenger to Sam's member store.