Solid Department Stores Open Fans Economic O2O New Mode Shanghai Can Persist Through The Cold Winter?

Recently, Shanghai Paris spring Pujian shop, the first electronic business entity "Yin man +" opened.

Consumers who have seen the popular fashion entertainment "goddess's new clothes" may have heard of this brand.

As a retail brand of Internet apparel, Yin man currently has about 6000000 fans.

It is the first time that e-commerce brand clothing has been opened in Shanghai's famous department store.

Miss Liu, a shopping mall, said that although the double 11 had lost a lot of things, it was more comfortable for clothing shoes to buy after trying on it.

In this dozens of square meters of physical stores, all clothing tag with two-dimensional code, sweeping code can be directly connected to the online selection of color and size, the price is online and offline synchronization, in order to facilitate customers to follow the traditional line of cash payment mode, also opened the online handheld payment.

At the same time, consumers can choose to express their products at home, or take them home immediately.

And this shop is not only a fitting room for consumers, but also a living space for fans.

Customers can not only pick their own clothes, but also make coffee, magazine and handwork in their exclusive living space, and give yourself a reason to slow down in busy urban life.

It is reported that through the online offline platform to open up, the entity department store and the electricity supplier brand share the resources of the fans economy, 6 million fans of Yin man and 5 million members of the new world department store, can also buy products at counters and online, and two different shopping channels to provide convenience and selectivity to customers.

Reporters learned that

Cross border cooperation in O2O, the online brand landing line, through online and offline access to achieve resource sharing, the two platform will jointly create the total value added in the future.

In the first half of this year, department stores closed 25 stores, up from 23 last year.

Shanghai department store industry has entered a period of negative growth. To reverse the declining trend of the department stores, we need to rely on continuous innovation services to avoid homogenization competition and create new business models to enhance our performance in the "cold winter" counterattack.

Data show that the consumption structure of Shanghai residents has changed significantly. The proportion of commodity consumption such as food and clothing consumption per capita has decreased year by year, and the proportion of educational consumption such as educational culture, entertainment services and medical care has increased from 49.1% in 2000 to 57.9% in 2014.

Promoting business pformation and development

In the process of operation, the competent authorities in Shanghai are guiding the shopping center to increase the experience and service formats and achieve the integration and development of "business travel entertainment".

A few days ago, the first public service opening up in Shanghai was launched by shopping centers.

The blind date was unveiled at the 1088 square in Pudong's eight hundred companion business circle.

This is not only a platform for white collar youths to make friends, but also a way for businessmen to create a business model with "temperature".

It is understood that the 1088 square is the predecessor of the fusion International Mall, the main department store retail mode.

The mall has been operating in the bustling eight hundred companion business circle for 10 years, but has changed several times. Most of the retail chain brands have been sold by such a mature project.

With the stagnation of the department stores and the expiration of the lease, the fusion International Mall has been restructured and adjusted, renamed the 1088 Plaza, attracting new investment.

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It is understood that at present, the main shopping mall "eat Miller, enjoy life" concept, with fine food, beauty, health, entertainment and leisure, life home, parent child education and other comprehensive formats, to attract consumers, and the surrounding department store format competition.

At present, the square has introduced more than 40 brands, the rental rate has reached more than 90%, New Orient, Starbucks, Markor, Shanghai song city such well-known businessmen and a large number of special restaurants have been settled.

Why should we take "blind date" as a regular activity in shopping malls? The feelings of Miss Zhang, who came to the blind date last weekend, is quite representative.

Miss Zhang said shopping in the mall is actually a good platform. Not only can you make friends, you can also take part in various catering group buying activities, while making friends while enjoying the food, it makes her feel very relaxed.

Because I am engaged in the work of human resources, it is very busy at ordinary times.

So now it's a social way outside the circle of friends.