Guangdong: Warm Winter Affects Clothing, Shoes And Hats Market. Cotton Clothing "Buy One Get One" Is Still Hard To Sell.

In the middle of November, it was the time when the winter clothes were selling well, but this year is not the case.

Many famous brands of winter clothing, which are listed on the new market, have been sold at a discount, and even many cotton gowns have sold a gimmick of "buy one get one", but it is still hard to sell.

This warm winter is also true.

Impact.

The author learned that many businesses launched the new winter wear, but it was still hard to attract "chopped hands".

In many shopping malls, there is a stark contrast between the models in the shop window and the citizens who wear short sleeved shopping windows.

Guangdong refuses to go into winter. The winter clothes in shopping malls can only be seen by passers-by.

Business: the price has been "double eleven" winter clothing is still difficult to sell.

In the middle of November, it was the time when the winter clothes were selling well, but this year is not the case.

Reporters recently visited Wanda Department store, Ming Fung Plaza, Kangle South Road, sunshine commercial city and other clothing shoes and hat stores found that many new brands listed on the famous brand winter clothing has been sold at a discount, and even many cotton clothes play "buy one get one" sales gimmick, but it is still difficult to sell.

Mr. Chen is a member of the laoxia community.

It has its own factory and original brand.

Mr. Chen told reporters that in the past "double eleven" online shopping festival, its original brand winter clothing sales performance in Tmall mall is good.

"Our down garments, cotton clothes and fur coats are sold at the basic cost price on the" double eleven "day. The profit is very low, but because they are all limited discounts, the main purpose is to promote the brand, and the retail price of the same line will be about 50% higher.

Mr. Chen told the author, but after "double eleven", due to the fact that the weather did not turn cool, Mr. Chen's retail counters were very poor and could only be sold at a reduced price.

"At present, it can be said that the price of winter clothes in the physical shop counters is quite similar to that of" double eleven ", but there are still few people asking for it.

Mr. Chen regrets.

Mr. Liang, a shoemaking businessman, is even more depressed. His own factory in the Xintang community mainly produces women's boots, of which the fashionable snow boots are fist products, and the customers are mainly consumers of the surrounding town streets.

"I had a lot of money last year

And other raw materials, I think this year's fur and snow boots will be sold, I did not expect such a weather, the factory can only reduce production and prevent losses.

Citizen: do not dare to "cut the hand party" when facing winter clothes.

"Last year's winter clothes didn't have a chance to wear. There's no need to buy it this year."

Yesterday, when reporters visited Wanda Plaza, there were Street residents shouting before the dazzling winter clothes.

The models in the window are wearing down coats and winter hat scarves, while the citizens outside the windows are wearing short sleeved shorts and slippers. The two are in stark contrast.

Miss Li, a family member of online shopping, told reporters that she had bought many winter clothes in "double eleven", but for now, the chopping hand party must be a bit early.

"The price of some brand shops is almost the same as that of online stores. There are not many opportunities to wear winter clothes this year. Even if the price is more suitable, I should not" cut the hand party ".

Miss Li told reporters.

Although the local warm winter weather has affected the sales of winter clothing, some businessmen have told reporters that they have expanded the northern customers through the network channels, and still did not significantly reduce the sales of winter clothing.

"Sales will definitely decline, but it is not obvious. If the warm winter ends early, customers in the Pearl River Delta will still drive the sales of winter clothing up."

Mr. Ho, Tmall seller of laoxia community, said optimistically.