Red Bean Stock Raising 1 Billion 960 Million Force O2O Launch Smart Wearable Product Research And Development

The development trend of mobile Internet can not be blocked.

Yesterday evening,

Hong Kong listed company (600400) issued a fixed increase news.

It is understood that the total amount of no more than 1 billion 960 million yuan to raise funds, there will be 1 billion 810 million yuan to be put into the wisdom of red beans.

The announcement shows that Hong Kong shares are not less than 16.39 yuan / share non-public offering stocks not more than 120 million shares, the total amount of raised funds not more than 1 billion 960 million yuan, of which 1 billion 810 million yuan to be put into the wisdom of red bean construction project, 150 million yuan to supplement liquidity.

Company stock will resume trading today.

The announcement shows that in order to comply with the development trend of the industry, the company has set up a focus on developing red bean men's clothing chain monopoly business and developing e-commerce business rapidly according to its brand positioning. It has carried out intelligent construction and set up a smart platform that integrates enterprise information flow, capital flow, logistics and work in a single body, so as to promote the scientific, networked and intelligent management of the company, and promote the development strategy of the company to pform the business mode of "intelligent creation and operation".

According to this strategic goal, the company will make full use of the Internet and Internet of things to upgrade all aspects of product design, supply chain, production, sales and internal management.

China Securities Network reported: the smart red beans project includes smart wearable clothing research and development projects.

Red beans will carry out research and development of smart wearable technology and products, including the research and development of LED indicator information / pattern series smart clothing, acousto-optic sensor series, intelligent positioning series and all-round intelligent monitoring function intelligent clothing research and development, as well as polymer fiber, graphene based fiber and other new materials research and development.

The investment express said that through this non-public offering to raise funds to supplement liquidity, it can optimize the company's capital structure, enhance the company's ability to resist financial risks, enhance the company's financial strength to a certain extent, provide financial support for the continuous development of the company's business, and lay a good foundation for the smooth implementation of the development strategy of the company.

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The Shanghai Securities Daily quoted the view of Shandong SG Finance Research Institute as saying: project construction is conducive to the company's integrated marketing channels, increasing sales scale and improving the efficiency of the company.

It is estimated that the internal rate of return after project is 18.8%, and the construction period is 3 years.

The stock price is expected to keep up the upward trend.

Is the trend of red bean's involvement in mobile Internet, including smart wear? Is it the trend of the whole industry? Eastern securities investment consultant Shenyang further analyzes.

Shenyang: This is related to the general trend of the whole industry. The operation mode of the traditional brand clothing enterprise is mainly that the branding supplier purchases products from the suppliers, and sells them to consumers through free joining or third party channels. The supplier's status in the industrial chain should be the supplier and supplier's manufacturer, and only needs to make contributions and supply according to the order of the brand.

There is no risk, it is mainly to earn processing profits.

And brands need to cover a lot of businesses, such as product planning, production quality monitoring, and so on, and bear the risk of hoarding.

Including channel traders also need to undertake the risk of hoarding.

And risk equivalence, the traditional way of industrial operation, the most concentrated profits in the brand and channels, and in recent years, there is a certain change, such as Hai Lan's home is now enough industry chain power and responsibility relationship, with high cost performance as a weapon to quickly open up room for growth, it is mainly for suppliers, there is a certain demand, suppliers need to provide their products with full responsibility for all sales risk, which involves suppliers will optimize their products, which is a general trend in the industry.

Mobile Internet layout is very necessary.

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Among them, sales channels continue to be built.

When Hong Kong shares were just listed, they were in parallel state of real estate and clothing.

However, since the 2013 annual report, the long-term development strategy of listed companies is related to the overall clothing products, not mentioning the low production business, and will have a deeper layout for the entire textile and clothing.

The fixed increase will raise about 1 billion 900 million yuan, and 1 billion 810 million yuan will be used for the construction of intelligent red bean. The other 150 million yuan will supplement the working capital, and supplement the working capital will reduce certain financial expenses. 1 billion 800 million, the investment project will produce certain synergy effect. The investment project will focus on the intelligent pformation of the existing and new stores, establish the flagship store under 10 lines, and the most important thing is to build red bean products, to build red bean marketing, and to develop the whole online platform. This increase is mainly for investment.

To achieve the integration of the Internet and traditional industries.

To achieve synergy effect, there are many APP assets in the market are launched by clothing enterprises, and the commercial mode of red beans using the business mode of O2O to open up the incremental market is also an important part of pformation, and it deserves to be valued.

From the perspective of the whole valuation, the sales volume of the traditional clothing brands is very good when it is double 11. It is a representative of the store, and there is still some expectation of raising the premium space of 20% for the whole valuation.