The Brand Development Of Humen Clothing In The Past Thirty Years

30 years: Humen clothing from "no card" to the road of famous brand

Over the past 30 years, the Humen Town Committee and the town government have put on clothing.

As the leading industry in Fumin Town, the industry strengthens guidance and support, and promotes the vigorous development of the clothing and apparel industry through the measures of building the environment, building the market, building "nests" and holding exhibitions, and gradually forms a huge industrial cluster effect of market agglomeration, enterprise agglomeration, supporting agglomeration and brand aggregation.

1. Market concentration

The existing clothing and apparel market in Humen is about 7 square kilometers, with a total area of 2 million 450 thousand square meters. There are 40 professional markets and 15 thousand business households. The annual sales volume is over 60 billion yuan.

(excluding electricity suppliers)

The leading city of clothing and apparel market in Humen -- the Fumin fashion city opened in 1993, is the largest, the most widely distributed, the most influential and the most popular market in China.

One of the wholesale markets, known as "China Township No. 1 fashion wholesaler" reputation.

There are more than 1500 existing businesses, with annual sales of about 6 billion yuan.

For more than 20 years, the rich people's fashion city has created countless miracles, known as "brand incubator", "the cradle of private entrepreneurs", "the maker of big business opportunities".

"YISHION" is the most typical representative from it.

Fu Min fashion city has been awarded many national and provincial honors such as Guangdong's civilized market, "China's ten major clothing market", "the top 500 national service industries" and "clothing brand incubation base".

"Enriching the people" has also been recognized as a famous trademark in Guangdong, a "Chinese commercial brand" and "a famous brand of Chinese business service".

Two, enterprise concentration

By the end of 2014, there were more than 2200 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 510 thousand square meters, employing more than 200 thousand people, and the total industrial output value of each year was about 30 billion yuan.

Humen's clothing and apparel production and processing enterprises gathered in the long term development process and formed regional clusters, mainly concentrated in nine communities, such as Bo Yong, Zhen Kou, nine Gate Village and north side of Humen town.

In 2014, there were 69 garment enterprises in Humen with statistical caliber above Dongguan.

Among them, the total industrial output value of the top 10 enterprises amounted to 16 billion 135 million yuan, supporting the half of Humen's clothing and apparel production.

Humen Dongguan Apparel Group Co., Ltd. (formerly Dongguan Dongguan Dongyue Garment Co., Ltd.), founded in 1997, has developed into a large garment enterprise group integrating brand management, product development, scale production and marketing.

The company has more than 5000 brand stores, and its sales outlets are located in 32 provinces, municipalities and autonomous regions throughout the country. It has opened stores in Vietnam, Russia, Hongkong, China and other countries and regions.

There are more than 30 factories with about 30 thousand employees.

Since 2004, YISHION group has been rated as the largest taxpayer in private enterprises by Dongguan Municipal Committee and municipal government for 10 consecutive years, ranking the top ten.

In the past 6 years, YISHION Group paid taxes to the state and local governments RMB 2 billion 247 million yuan, increasing from 173 million yuan in 2009 to 589 million yuan in 2014.

YISHION group has won many honors at the national, provincial and municipal levels, such as: China's famous brand products, national inspection free products, well-known trademarks in China, Guangdong's ten "economic cards", Chinese clothing,

Top 100 enterprises in cap industry, 100 private enterprises in Guangdong province and so on.

Three, supporting agglomeration

Humen has

Enterprises, logistics, embroidery, printing and dyeing, washing water and other supporting enterprises, as well as consulting, training, design, planning and other supporting services, a total of more than 1000, there are 13 professional face accessories market and mechanical market, forming a complete R & D, design, production, marketing, matching and service of a complete industrial chain, to achieve seamless industrial links.

Four, brand aggregation

After more than 30 years of development, Humen clothing has gone through the process of "no card OEM - brand creation".

There are more than 50000 registered trademarks of clothing and apparel in Humen, 2 well-known trademarks in China, 16 famous trademarks and famous brand products in Guangdong, and a number of brand-name enterprises such as YISHION, new tiger, Yi Xun and Yi Yun have sprung up. In recent years, a number of new brands are emerging, such as fashion.

There are European dots, Carmen, Inal, Italian Australia, New Zealand, Zimple and so on. Leisure includes fast fish, Rudi poems, praying prayers, etc. the children's wear includes three mu Bi Di, little ice bear, Saint burgon, Mama Mia, austreed, Buyi Bana, Ou Cha Cha, Bardi tigers, etc.