UNIQLO And H&M Are Stationed In The New International Centre In Wenzhou.

With the 80 and the 90's gradually becoming the main force of consumption, the fast fashion brand, which is popular among young people, has been expanding rapidly. Now it has become the focus of Wenzhou's major commercial complex investment.

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Downtown, UNIQLO and H&M have opened stores in Wanda Plaza and Fortune Center in Longwan, Wenzhou.

Fast fashion brands are also accelerating the layout of the two or three tier cities.

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The total number of ZARA, H&M, C&A and GAP five brands has exceeded 700, with nearly 20 new stores opening every month.

An insider in Wenzhou department store said that due to Taobao, Jingdong and more and more network sales, the mall has already lost some customers.

Before Christmas, UNIQLO is located at International Wenzhou Hotel new.

In January 2016, South Korean cosmetics sweet poetry will be opened here, and next April, the H&M international store will open.

With the entry of these young and fast fashion brands, International Wenzhou Hotel shopping center, Wenzhou New International Center will be pformed and positioned from the past luxury "turn around" to fast fashion.

Yesterday, reporters at the Wenzhou New International Center saw that UNIQLO was nervously decorating, while the original OMEGA and international brand collection shop had already withdrawn from the shopping mall.

Zhao Zhexia, director of investment promotion, said that the location of international shopping centers has been dominated by luxury goods for many years. However, with the overall economic downturn and the influence of Hai Tao and purchasing agents, the performance of luxury stores in China is poor.

"Now, we introduce fast fashion brands, positioning is civilian consumption."

He believes that the big southern business district is located in the old urban area of Wenzhou, where the crowd is dense. The consistent position is the fashion trend parity. After the adjustment of the international shopping malls, it is more in line with the consumption level of the big south business circle.

It is understood that after adjustment, UNIQLO is located on the left side of the one or two floor of Wenzhou New International Center, H&M is on the right side of the one or two floor, and a buyer shop and sports city will be introduced on the third floor.

As for the consumer's general interest, ZARA will also open new stores in the world. The responsible person has made it clear that it is impossible. "ZARA has decided that it will not come, and our investment has basically been completed, there is no venue."

He told.