Innovation And Development Of Clothing Business To Create Humen Electric Brand Cluster

During the "13th Five-Year" period, Humen should take the initiative to link up the major strategy of the "one belt and one country" development. Based on the overall layout of Humen's economic and social development pattern, we should highlight an industry (clothing and clothing), grasp two leading companies (enriching people and YISHION), improve three business circles (clothing and apparel wholesale and retail business circles, accessories and accessories business circles, clothing innovation business circles), and create five major plates (casual wear, women's wear, children's wear, men's wear, knitted underwear), cultivate more than ten newly emerging brands (above the provincial level), and support tens of millions of enterprises.

。

Striving to build a 10 square kilometers central business district including clothing city, cloth city and business city, striving to achieve annual sales volume of over 80 billion yuan in Humen's clothing and apparel industry cluster, focusing on building "Humen garment industry collaborative innovation center", building a series of platforms around the garment industry, enhancing the driving force and vitality for the upgrading and development of the clothing and garment industry; and borrowing the power of "Internet +" eastward to promote the mobile Internet, cloud computing, big data and so on.

The integration development will promote the leap development of "Internet + production", "Internet + business circle", "Internet + overseas market" and "Internet + tourism".

Set up the Humen Garment City Management Committee.

In order to consolidate and enhance the gathering power and radiation power of the professional market of clothing and apparel in Humen, the "Humen Garment City Construction Management Committee" was set up, using big data technology and "Internet +" thinking to strengthen the resource integration and coordination of market clusters.

Innovation and development of clothing business.

With the idea of "Internet +", we will implement the "five 100" e-commerce brand cultivation project in Humen.

That is to cultivate 100 cross-border e-commerce brands, support 100 sales of more than 50 million e-commerce benchmarking enterprises, set up 100 traditional clothing brands to integrate e-commerce model example, make 100 factory enterprises, build 100 offshore industrial parks, and strive to cultivate a number of influential e-commerce brands, make all efforts to build

The characteristic brand cluster of e-commerce.

In order to achieve the above goals, we should also set up research institutes for textile and clothing electronic commerce, research and Development Center for big data in textile and garment industry, e-commerce incubator, Humen apparel distribution center on line and other regional lines.

Construction of Humen Convention and Exhibition Center.

Humen plans to start the construction of Humen Convention and Exhibition Center from December 2015. It is estimated that from 2016, the annual Humen Trade Fair will have professional venues.

The center is divided into two parts: the main hall and the performance hall. The total construction area is about 15000m2, and the total cost is about 30 million yuan.

Among them, the main building area is 10000m2, the number of stories is 1 stories, the net height is 11~13M, the main structure is steel structure, the performance hall and office building area is about 5000m2, the number of floors is 3 stories, and the building height is the same as the exhibition hall.

The facade material of the exhibition hall mainly adopts perforated metal plates, and adopts modern architectural style design. Its appearance is simple and bright, and its personality is distinct. It forms a whole architectural pattern with the commercial style of sports Plaza.

To promote the construction of "YISHION headquarters building", a major project in Dongguan.

It is one of the key projects for Humen to build tens of billions of enterprises and achieve 100 billion industrial clusters.

The total investment of the project is estimated at 1 billion yuan, which integrates the functions of production headquarters, logistics service headquarters, marketing headquarters, product development center, quality inspection center, product inspection center, storage center, logistics center, e-commerce department and so on.

At the same time, we should give full play to the exemplary role of YISHION, and use preferential policies to attract more powerful clothing enterprises to build corporate headquarters in Humen.