How To Solve The Problem Of Clothing Store Purchase?

How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.

To do a good clothing store, besides having a good sales method, the most important thing is to "understand" the purchase.

Clothing store operators will be faced with various kinds of confusion when they come in, such as choosing their favorite styles, sticking to their tastes, or choosing products that are more fashionable. Do they follow the advice of wholesalers selling a certain style, or only pick their favorite colors? Do they buy goods in the vicinity of wholesale markets, or do they seem to be more famous in the field?

They seem to have entered a great labyrinth. Every exit seems to have hope, and every exit seems to have a slim future.

This "know" word contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods.

This kind of experience requires time and experience to accumulate continuously, and it will take at least 3 years to achieve the level of perfection.

Many investors who opened their shop for the first time failed because they were not able to see their eyes. Some even joked that the first batch of clothing stores would be overstocked, so it is better to have less goods in the first batch.

Let me give you a few examples to make a few analysis. In view of its limited level, we hope to have more business friends.

On the purchase, miss A first came to a head.

For the first time.

Prior to careful analysis of the goods sold by the peers, they found that most of their goods were imported from local small factories and wholesale markets. In order to show that their products were different from them, miss A decided to find some more distinctive sources.

She saw a lot of people on the Internet who admire highly the wholesale of foreign trade clothing in Hangzhou, so they went far and wide in the shop decoration period, and entered the wholesale markets such as nine stars and Zhongxing in Hangzhou.

It is unnecessary to say that when she arrived in Hangzhou, many wholesalers heard that she had come from Shenzhen and looked at her with strange eyes.

When she returned to Shenzhen with 15 thousand yuan of goods, after running for more than a month, it was gradually discovered that these commodities were available in the wholesale market of Shenzhen, and the wholesale price was half as low as her purchase price.

Miss A realized that she was guarding Jinshan and begging for food. Obviously, there were some wholesale markets around her, but she was smart enough to ignore them.

Even more annoying is not this.

Even if the product is expensive, it will not be too much to sell as long as it can be sold, but the bad thing is that, before she entered the first shipment, she did not know the physical characteristics of the consumers nearby.

The size is smaller.

The guests in the shop are in continuous succession, and many of them are attracted by beautiful decoration. But most of them are over 30 years old, and the size of Ai Tongjin is too small for them.

The daily turnover can only be two hundred or three hundred yuan, because the shop rent is low, AI Tong is not losing money, but the salesperson she hired said that according to the passenger flow after opening, if the size of the clothes in the shop is suitable, it can reach 1000 yuan per day.

Ai Tong knew he had fallen into the labyrinth for the first time.

Gradually, we saw that the first shipment was not right, not only the size was unsuitable, but also the style was not right.

Most of the customers in the shop are women over the age of 30, most of them like leisure style, and miss A is the first group to buy Shirts, which is more formal and suitable for working people.