Small And Medium-Sized Garment Enterprises Accelerate "Touches" Pformation

Caoxian, Shandong province is a famous town in Taobao.

In recent years, the e-commerce business mode of "Taobao shop + clothing processing and sales" has been developing vigorously in this town.

At present, there are more than 480 large garment processing companies in the town, with more than 8000 online shops, with an e-commerce paction amounting to 500 million yuan in 2014.

The whole town has more than 3800 broadband households, the highest in the province.

Among them, 300 households in the village of Ting Lou village have more than 280 households with Taobao shops, accounting for more than 95% of the whole village, and more than 280 households with optical cable, and more than 95% households. The number of thousands of villagers in surrounding villages engaged in the clothing processing industry has attracted more than 10 logistics express companies.

The town's production of photographic costumes from the very beginning to today's various children's performing costumes, ethnic costumes, photography props, dance shoes, embroidery, cloth, clothing accessories and so on, has formed a complete industrial chain.

"In my view, the combination of the garment industry and the" Internet + "is correct. On the basis of letting the individual garment industry flourishing, we should pay attention to strengthening the synergy effect of the industrial chain, combine the quality, the users and the market closely, and promote the better and faster development of the textile and garment industry with the agglomeration effect.

In an interview with our reporter, Yao Mu, academician of the Chinese Academy of engineering, said that the garment industry must speed up the comprehensive promotion of the "Internet +" whole industrial chain.

The comprehensive promotion of the whole industrial chain is not only about the links of R & D, production, processing and marketing, but also the construction of new infrastructure, new production factors and new division of labor system.

In particular, changes in the organizational system of industrial enterprises include the cloud of organizational structure, the opening of organizational boundaries, and the small scale of organizational scale.

"Only a highly integrated supply chain can support collaborative innovation in the supply chain, and small and medium textiles in the future.

It is necessary to integrate into the supply chain and innovate in the supply chain, which is the key to the future development of the enterprise. "

Fu Guangwei, deputy director of China Textile Information Center, said that fragmentation

It is impossible for an enterprise to achieve steady, sustained and healthy development.

Under such circumstances, the idea of integrated innovation is indispensable.

Through integration in the industrial chain, the original isolated things or innovative elements can be linked in some way, cooperate with each other, promote each other, and respond to innovation results in every link, so as to have the possibility of industrialization.

In Ji'nan, there are many small and medium-sized clothing enterprises in the "Internet +" pformation of the road to explore, Ji'nan soft silk knitting Co., Ltd. is one of them.

"At the beginning, we mainly made foreign trade garments, and later suffered from low profit growth and turned our attention to the Internet.

By the end of 2010, we had the first online order.

Through all kinds of

For analysis, we will study which version is good for sale and take it as the main direction of production.

We have opened up the market with good style and quality on the Internet. Taobao store has been in operation for 3 years, and now it has 110 thousand audience groups. Only this year, "double 11" sold more than 5000 single day.

When it comes to the "Internet +" pformation of enterprises, Du Yunxia, general manager of Ji'nan soft man Knitting Co., Ltd. has a lot of feelings.

"It can be said that without the Internet, there would be no big step forward in today's enterprises.

Transformation enables us to better adapt to the market and develop better innovation.

Du Yunxia said that from 2011 to 2015, thanks to the application of "Internet +" thinking, the company's performance has achieved an annual growth rate of 25%.

Next, she plans to promote the product through the Internet platform, so that more people can pay attention to the local brand in Ji'nan.

It is understood that in order to help more traditional garment enterprises to pform and develop with the help of the "Internet +" mode, part of the business clothing enterprises have been trying to build a service platform, and the Korean clothing house is one of them.

According to Jia Peng, the Internet brand incubator base of Han Du she has been officially launched since the second half of 2014, aiming to provide professional Internet operation guidance and corresponding resources for photography, storage, customer service and so on.

At present, the Korean category has already covered women's clothing, children's clothing, underwear and so on. It plans to cooperate with the international brands at the same time when it operates the current 6 brands in 2015.

"Through such a platform, we provide services such as customer service, warehousing and product sales to enterprises. Through the pformation of a family enterprise, the Ji'nan garment industry has gradually formed an Internet atmosphere, promoting the development and innovation of enterprises through the advanced Internet technology, so that we can build Ji'nan into a long-term goal of China's clothing brand capital."

Jia Peng said.