GXG: Smart Logistics Refreshes The New Speed Of Supply Chain.

In the past, "double eleven", "GXG" has become the focus of media attention again.

This new fashion brand with only six years of electricity supplier experience, its men's wear brand sales exceeded 255 million yuan, compared with 165 million yuan last year, an increase of 54.54% over the same period last year.

How did GXG participate in the "double eleven" sales growth from 6 to 255 million this year in the past eleven years? What impetus is behind it? Innovation and change should be the best interpretation.

The main purpose of textile and garment enterprises to participate in the "double eleven" is to digest inventory and counter season promotion, but for GXG, this has become a "past tense".

Those who follow the trend may find that this year "

"Sales promotion activities, most of the GXG style is closely following this year's trend, fashionable and outdated, and some of the store's latest models also appear on the" double eleven "sales page.

This is one of the surprises provided by GXG this year for consumers. Besides inventory, more products are new.

According to the introduction, the new product style developed by GXG for online consumers this year will account for more than 40% of the sales volume of the whole store for the first time. Meanwhile, the synchronized new products of the counters will also be sold on the "double eleven" line simultaneously, accounting for over 20%.

Therefore, from the point of view of goods, GXG's "double eleven" is no longer a "stock world".

To provide consumers with more fashionable new products to meet the diversified needs of consumers.

This year's "double eleven", GXG products sold out rate of 70%, which is an extremely high number in the industry, enough to see the attractiveness of GXG products to consumers.

If you put "GXG" on the "double eleven" list and deliver it 2 hours later, do not mistake it for a liar, because this is the innovative move of GXG "O2O", which is completely integrated online and offline.

According to the introduction, this year "double eleven" on the same day, GXG has 60 thousand parcels to send from the national various physical stores, the north, the upper, the broad, the deep, the Hangzhou area payment immediately delivers goods.

This year, "double eleven", GXG shipped a total of more than 45 packages, in the face of huge orders growth, GXG logistics in 72 hours.

From 2013 to now, GXG has invested 25 million yuan to create "GXG intelligent logistics network". At present, this network system is refreshing the new speed of "GXG" supply chain.

This item of "GXG" is adopted.

The new type of electricity supplier warehouse in Hong Tang, Ningbo, has an area of more than 20 thousand square meters. It realizes the automatic system including warehousing, whole container picking, shipping, disassembling and picking, shipping, replenishment, packing review, and goods sorting, and improves the overall level of supply chain through information-based logistics with the core competitiveness of "quick response".

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"Responsible person said," double eleven "is an annual feast of the electricity supplier industry, but" GXG ", its significance is not only in the sales itself, but also a brand growth.

In the past, merchants mostly made a gimmick with prices and activities, but in order to achieve results, they were still fighting products, marketing and brands.

As a national e-business demonstration base, GXG is leading the industry in this year's "double eleven", in terms of products, logistics and marketing.

The top designer team, strong marketing team and intelligent logistics network, GXG company has a total annual human efficiency of 2 million.

Based on its strong advantages, the overall unit price of GXG increased from 536 yuan in 2014 to 727 yuan in 2015.

At the same time, online and offline open "Wan Dian Tong Qing" activities, for offline stores to take online traffic at the same time, consumers under the line "double eleven" before they can go to the store to try on, try to wear a satisfactory payment in the deposit to lock their products, "double eleven" on the same day at home to pay the tail, it can be like online consumers waiting for goods to express home service, and online and offline products styles and prices are consistent.

In this way, consumers can not only enjoy more new products under the "double eleven", but also can receive packages from their stores around the city faster after placing orders, which greatly avoids the embarrassment of "double eleven" packages waiting for a long time.