Kobe Retires To The Business World And China'S Sports Market Will Suffer A Great Shock.

In November 30th, before the start of the Lakers' walkers, NBA basketball superstar Kobe announced on the website of the players forum that he would retire after the season.

At the stadium, Kobe was the winner of life.

According to statistics, by the end of this season, Kobe's career salary will reach 328 million dollars, ranking second in the NBA historical salary list.

As one of the richest basketball players in history, Kobe was not satisfied with it. He had long planned for his retirement.

A few years ago, he stepped into the business world and showed his interest in business.

On various occasions, Kobe exchanges and takes lessons from the managers of famous enterprises. He also takes part in the open teaching course of Boston University and studies international marketing courses to recharge himself.

Obviously, such a diligent and studious player is not satisfied with selling several books and endorsing several pairs of shoes.

"At the present stage of my life, I don't have much interest in being a brand spokesperson," Kobe once said.

1, business value

Foresight industry researcher believes that as an American professional basketball player, Kobe will be more valuable than the former sports star, the little Peter Pan flying out of business, and the business community will have more market value. It can be said that Kobe entertainment technology sports can take all.

Kobe's business value does not need to be superfluous. Every time he comes to China, he can bring great effects, and maintain good interaction with fans. He also ensures that he can still have a market after retiring.

Therefore, even if left NBA, Kobe can still "brush" the sense of existence. In addition to selling shoes and charity, the space for him to give full play to talent is very broad.

This year, Kobe came to China to cooperate with Chinese companies and media, including a cooperation agreement with Alibaba, to complete the layout of the Chinese market in person, and to set up a Chinese subsidiary of Kobe to open up the Chinese market.

According to Kobe's own commercial activities in recent years, some even believe that Kobe's commercial empire has begun to take shape.

Then Kobe will join the business and give it to our country.

What kind of bloodshed is there?

2, market impact

(1) sports shoes

According to the "2015-2020 year China sports products industry development prospects and investment strategic planning analysis report" released by the foresight Industry Research Institute: in recent years, domestic brands in the industry have been continuously upgrading. Lining, Anta, Binxing, 361 degrees, Hongxing Erke and del Hui have become the leading domestic enterprises in the sports shoes market, and have the trend to catch up with overseas famous brands Nike and Adidas.

With the continuous improvement of the brand awareness of domestic enterprises and the continuous enhancement of capital and technological strength, the position of China's sports shoes industry in the international sports shoes market is rising.

The total output value of China's sports shoes industry has increased year by year, and the growth rate is above 10%.

Especially in 2014, the total industrial output value increased by 24.20% over the same period last year, reaching 147 billion 148 million yuan, becoming the fastest growing year in the past five years.

From this we can see that the domestic market of sports shoes is strong, the position of domestic brands is steady, and the total industrial output value is increasing. Therefore, if Kobe enters the sports shoes market, it will not have a great impact on the domestic market of sports shoes in China.

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(2) basketball field

Some people say that Kobe is a basketball superstar, so definitely basketball products.

Greater impact.

According to NBA China, basketball has surpassed football as China's most popular "big ball" sport.

According to NBA China, there are about 300 million basketball players in China.

The depth of basketball in China

It has promoted the development of China's basketball products market, and the production and sales of various basketball equipment and ball tools have been well developed.

Basketball has also been strongly supported by the government.

The State Sports General Administration has launched the "small rebounds project" since 1998. In the past ten years, more than 80 thousand basketball stands have been set up in more than 100 cities throughout the country, and about 10 million young people regularly participate in basketball games.

With the popularity of basketball facilities and more people's participation in basketball, the demand for basketball products will continue to grow in the next few years.

As can be seen from the above picture, China's foreign brands occupy a leading position in the basketball market for a long time, and there are 6 famous foreign brands in 10.

It can be seen that by virtue of his prestige in basketball circles, if Kobe creates his own basketball brand, he may have a certain market in the future and will have a certain impact on the domestic basketball products market in China.

(3) market impact of sportswear

Since 2004, many sportswear manufacturers have been listed in Hongkong and Singapore, and have begun competing with world brands.

At present, China's market has formed an absolute advantage of world brands such as Nike and Adidas, while Lining, Anta and other large local enterprises are struggling to catch up.

China's sportswear market has experienced three stages: "culture", "technology" and "fashion".

With the expansion of the overall market scale, the sponsorship activities of world brands are becoming more and more active.

It can be seen that the foreign brands in the sportswear market occupy an important position for a long time. If Kobe enters the market, he may also have a big share.

To sum up, the change of Kobe's role may have a certain impact on the domestic sporting goods market in the future, especially in the basketball market and sportswear market.