Store Performance Needs To Grasp Strategy When Sprint To Meet Target

By the end of 2015, the local market has seized the opportunity to rush, catch sales, rush tasks, promote various kinds of policies, and launch various activities. However, the results are not so clear. Some companies have made a lot of money. Some companies are far from the same, but the same effort has different results. The reason is that the scientific and systematic nature of year-end sprint is the only way to achieve real success in any work. Only when we assess the situation and plan accurately, can we make a sharing and discussion with our friends at the end of the year.

After the goal is determined, the key is to reach a consensus with the store manager and the shop assistant, that is to say, the sales manager should go deep into the store, with each store manager.

To listen to their opinions and see what methods and suggestions they have made for their goals, there are seven ways to make reference.

1, VIP customer pull method;

You can call or send text messages to VIP, tell VIP to exchange points, or tell them that there are corresponding concessions and gifts, so that VIP customers take the initiative to shop to buy the goods needed. In this regard, we must combine with the characteristics of stores, and communicate with VIP customers in suitable ways at the right time, so that customers feel respected, valued and get the corresponding benefits.

2, shopping mall brand day law;

Contact with shopping malls or yourself.

Organize and make a brand day promotion. The key point is to make a larger preferential measure for the existing commodity, or to pick some special products to make a gimmick, to set up a red carpet at the entrance to the counter or to the exclusive store, and even arrange some red wine or food in the store, to attract customers' eyes, and to promote customers to enter the shop and enhance sales.

Of course, the key to brand day lies in the intensity of activities. Only when compared with the relative advantages of similar brands in shopping malls, can we get twice the result with half the effort.

3, marketing promotion linkage method;

At the end of the year, there will be various activities in shopping malls. In view of these activities, we need to carry out targeted participation in combination with the needs of our brands. Only targeted participation can take advantage of the situation, so that we can grasp the sales of the fire that the market is burning. Of course, the sales manager should think about how to deal with them. For some of the intensity, besides the reduction of the deduction with the mall negotiations, we should consider whether there are alternative ways, such as whether we can communicate with the shopping malls, change some commodities, or change a form of promotion.

4, sale promotion method;

To communicate with shopping malls, choose to find a sale position at the front door or elevator office, choose some products in previous years for sale, on the one hand, increase sales volume; on the other hand, you can also digest part of stock.

Special price methods can be made for special sale, such as making a set of special price, that is, buying a set of products can enjoy a lower price and make product packages.

5, small internal staff

;

A year ago, according to the needs of employees in the enterprise, some discount coupons should be given to them. One of the franchised stores was organized to sell special privileges for employees within one time, so that employees could notify their friends and relatives to come and buy, and enjoy special promotions, so that employees could enjoy preferential benefits while promoting sales of products.

6, joint promotion or buy Gift Promotion Law;

In combination with the promotion requirements of the company, we should publicize the contents of the promotional activities through the poster to achieve the eye-catching effect. At the same time, we should give full play to the advantages of joint sales when customers buy products, and persuade customers to buy more products and increase sales through persuasive sales techniques and gifts.

7, the doorway door greeting law;

At the mall counter, the salesperson must stand up and welcome the guests in the doorway, while in the store, they should be close to the door, and find that customers have the desire to come in and smile in time. This method can greatly increase the rate of entering shops.

There must be four major market analyses before the end of the year.

1. to analyze and estimate the reasons for the completion of the annual sales tasks of all the stores.

2. analyze and estimate the current main sales promotion methods and sales status of the closest competitors.

3. analyze and estimate whether or not there will be any large-scale activities in the area or shopping mall before the store, and whether there is any requirement for the sales of their own stores.

4. analyze the proportion of products sold in their own categories and find their core selling products and unsalable products.

Above analysis, it is best to communicate with store managers and some salespeople. Through market analysis, we can make a comprehensive analysis of their year-end situation. Through analysis, we can know the basic direction and strategy of year-end sprint, that is, we can draw four conclusions:

At the end of 1., what is the gap between our tasks and whether there is a possibility of 100% completion? What support do we need to accomplish 100%?

2., how do we and our main competitors need to deal with them? How can we avoid them?

3. what can our partners store do for us, how we borrow their resources, or what he needs us to do for them?

4. what are our key products, whether our key products can make greater contribution to sales, and whether we have ways to promote sales of our slow-moving products.

On the basis of the four conclusions, the sales manager also needs to do a study and understanding, that is, what specific policies, support and activities are required at the year-end sprint, and the sales managers must fully grasp the year-end resources of the company.

After the target and method, the incentive plan is confirmed, the remaining work is to win the execution, and the key to the implementation is to keep a close eye on the work, pay close attention to the daily work, pay attention to the daily progress of tasks, and follow up the work improvement and problem solving.

1, strengthen the number of reports, timely understanding of progress and status quo;

It is required that every shop count every class every day, so that every class can finish the sale clearly and clearly, so that everyone in each class knows the status quo of their task completion, the grassroots level thinks about how to improve, and the superior thinks about how to support and assist.

2, every day according to the data to the key stores on-site guidance;

The sales manager counts the number every day, and gives the completed store telephone to encourage the commendation with the data situation every day. At the same time, he goes to the three stores in the afternoon to guide the field, understand the reason, analyze the method, listen to the advice, give the solution to help and so on.

3, solve the practical problems of stores, and timely adjust the countermeasures according to the problems.

After finding some problems in the store, we should find some common problems, inspire other stores to solve them at the same time, at the same time, we should also consider whether these problems are caused by the deviation of policies, and whether we need to adjust policies and incentives. This adjustment can be considered every 10 days, and managers need to make timely market reaction.

4, participate in the morning meeting of the store, give confidence and encouragement;

Attend at least one morning meeting of a store every day, cheer up through morning meetings.

5, store advanced case sharing;

When you go to every store, or when you communicate with advanced stores on the phone in the morning, you need to know some of their advanced case sharing in sales, and ask them to share with you WeChat.

6, strengthen logistics and supply protection.

According to the sales situation, do a good job of store goods Cross shipment, do a good job in the logistics of delivery, especially in the key season, we must advance store stock deployment.