Cross Border Exports Are In The Limelight. Amazon Is Pushing Global Stores.

Traditional trade is declining, but cross-border exports are in the limelight.

According to the China e-commerce report 2014, in 2014, China's cross-border online retail sales reached 71 billion 800 million US dollars, up 44% over the same period last year.

Among them, the retail sales volume of export network is about 51 billion 200 million US dollars, up by 40% over the same period last year.

With the rise of cross-border electricity providers, since 2014, Amazon China has also referred to cross-border electric business as a very important strategic position.

Its cross-border e-commerce business is divided into one out one entry, import platform is "offshore purchase", the export platform is "global shop".

Amazon's information released in July shows that Amazon China's position in the global cross-border business map of the Amazon is becoming increasingly significant, and it will provide a demonstration effect for other countries and regions to expand cross-border business.

More and more Chinese businesses are going to sea by Amazon.

December 3rd, Amazon China "

The seller summit was held in Guangzhou, and more than 2000 Chinese sellers from all over the country gathered together.

At the summit, Amazon China not only launched a series of intimate upgrading measures for Chinese sellers, but also invited the heads of global stores in North America, Europe and Japan to share with Chinese sellers, explaining the different characteristics of the world's major markets.

A set of data illustrates the efforts of Amazon China to open business in the world.

In 2012, the "global shop" business was officially released in China. In 2015, the number of Chinese buyers increased by 13 times compared with that in 2012.

In the summit speech, although Amazon China vice president and general manager of global business division Ye Weilun did not disclose the specific growth data of Amazon China cross-border electricity providers, but after talking about the growth rate of China's cross-border electricity providers in 2015, 42.8%, pointing to a higher histogram on PPT, said: "you can see that Amazon's data is much higher than this."

This low-key style is widely viewed by executives in media interviews.

When asked to predict the growth of business growth in the next 5 years, Eric Brussaard replied: "for Amazon, innovation is easier than prediction."

When asked about the comparison of a series of data with competitors, Amazon executives also expressed inconvenient answers.

They also hope that their pragmatic approach can be noticed by users and media.

For example, in 2014, we promised to have more investment and support for Chinese sellers, and we did it in 2015.

These services and support include comprehensive access to Europe.

To provide Chinese retailers with the brand registration service of Amazon's 10 largest sites, the full Chinese operation platform will be launched at Amazon's German and Japanese sites, and the Chinese Amazon team will be expanded.

At present, the cross-border e-commerce platform used by domestic and foreign trade enterprises is fast selling through Amazon, eBay and Alibaba.

Cui Min, executive director of Guangdong cross border e-commerce industry association, analyzed that for foreign markets, Amazon and eBay were more dominant in consumer awareness and trust.

Amazon and eBay are different, Amazon is similar to Tmall, and eBay is more similar to Taobao.

A foreign trade enterprise operating electronic equipment in Shenzhen has a deep understanding of the above three platforms. The person in charge told reporters that the three platforms have their own characteristics, and the enterprises should choose according to their own needs.

Among them, speed sell is "price is king", sellers must have low price to have advantages, so there is also a "price war" situation; Amazon users pay more attention to product quality and brand than price, which is the most stringent requirements for sellers and products in these three platforms, and eBay is between them.

before

In a media interview, Chinese President George Tao said that Amazon has four major businesses in China: Kindle, including e-book devices and content operations, cloud computing, and global business.

In addition, Amazon continues to exert strength in warehousing and logistics.

Amazon introduced three major markets in North America, Europe and Japan to Chinese sellers.

Among them, Amazon North America occupies more than half of the market share of Amazon's global business, and is the main market for the development of global sellers.

In 2012~2015, sales of Chinese sellers in North America increased by more than 10 times.

Wireless equipment, clothing, computers, home and outdoor products are the best sellers of Chinese sellers in North America.

Japanese users have higher requirements for delivery time and product quality.

Global business growth is booming.

In 2014, the number of goods exported by Chinese sellers on Amazon's global platform increased by 125% compared to 2013, becoming the most important part of Amazon's "global open shop" business.

Eric Broussard, Amazon's global vice president, said in response to questions from the media, cross-border electricity providers look hot now, but in fact it is just the beginning, and many good sellers in China have not been excavated, and there are still great potentials in the future. Eric Brussaard,

Amazon is proud to provide a package of solutions for sellers: from product line, plation, storage, logistics, after sale to provide a full range of services.

In particular, Amazon logistics service (FBA), the seller can put the goods in the Amazon's operation center in advance, by Amazon's unified inventory management, commodity packaging, commodity distribution, and can provide the seller with a one-stop solution for pre sale customer service and even after sale returns.