China'S "Chopped Hand Party" Crumb American Department Store Website
"
Black Friday
"Is the annual shopping season in the United States.
Because local businesses will put a large number of low value to 3-5 fold value goods, so every year attracts many sea users to participate in panic buying.
Alipay data show that this year, the number of users of Hai Tao has surged 7 times over last year, a record year, 7 of them become female users.
Three days of "black five" promotion, Alipay's "direct mail + direct purchase" mode of cross-border paction volume increased by 15 times compared with the same period.
In the Chinese sea, the party is hot.
Consumption enthusiasm
Under the circumstances, overseas businesses have to make urgent additional purchases.
The RMB payment function of Messi's official website was once paralyzed by China's "chopped hands party".
Ocean terminal data also showed that the "black five" promotion attracted millions of people, and the peak traffic exceeded 10 times daily. At one point, it helped the website APP reach the top second of App Store and the top of the shopping list.
"The black five this year has stimulated Chinese consumers' overseas shopping enthusiasm," said Zeng Bi Bo, CEO.
More new users, and even the first group of overseas shoppers, shows that consumption globalization is gradually infiltrating people's daily lives.
According to foreign terminal staff, past
Overseas shopping
Most of the products are mainly maternal and infant health care products. On the one hand, the earliest overseas demand comes from this. On the other hand, the "low price guidance" at the beginning of the development of cross-border electric business in China also lets consumers "ignore" other needs.
This year, bags and costumes have become new favorites, and consumers' real overseas demand has been stimulated.
Including Tmall international, koala net and Xiaohong book, there are ten big and small decimals in the country.
There are people in the industry who say that as the market matures, the average consumption cost of Hai Tao will be further reduced in the future. Hai Tao will become a normal consumer of online shopping.
The data also reveal many new trends in the consumption of Hai Tao.
Alipay data show that this year, the "black five" Alipay sea users 699 yuan per capita expenditure, slightly lower than last year, the user's cost of sea cleaning is decreasing.
According to statistics, the provinces and cities with the strongest consumption per capita in "black five" are Tibet, Beijing, Shanghai, Tianjin and Chongqing.
With the improvement of cross-border payment and cross border logistics system, the threshold and cost of Hai Tao consumption have been greatly reduced. In addition, the major electricity providers have launched various concessions to compete for users. Compared with the past, the cost of sea cleaning has been reduced by nearly 20% this year.
Take Alipay as an example, during the "black five" period, a total of 150 thousand orders were sent free of charge, with an average of 100 yuan per order.
The decline of the cost of Hai Tao has allowed more young people to join the "chopping hands" of the overseas market.
Alipay said that this year, "black five" consumer users, accounting for 90 percent of the proportion of 34%, second only to the post-80s.
This figure has increased 3 times compared with last year.
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