Shanghai'S Luxury Brands Enter The Discount Season.

Luxury brands seem to be announting the winter of domestic luxury goods industry in their own different ways.

A few days ago, reporters visited the major business circles of Shanghai City, and found that the discount of the major players once again fell to the bottom after the summer, and entered the discount season at the end of the year.

However, a large discount not only caused no rush to buy, but let the big players enter the "vicious circle".

Faced with this situation, luxury brands in Europe and the United States are rapidly adjusting their respective market strategies in China. They have put down their attitude and embraced the electricity supplier.

Consumers will still return in the future, but it is bound to close more stores.

The first step is to eliminate the price difference between home and abroad, and the other is to provide network convenience.

Most people believe that the difference between domestic and foreign prices is acceptable at 10%-20%, and they do not need to pay for the flight and time to buy abroad.

PRADA half off, GUCCI half off, Celine forty percent off, Burberry thirty percent off...

Recently, the SMS message of the Shanghai luxury goods control company has been on the phone for a day. The luxury brand collective diving of Shanghai city has been greatly reduced. "It used to be one or two weeks before Christmas, and it is open to VIP. This year, it is not only early, but also like regular customers."

Senior luxury control Kris told reporters that the earliest news of this winter discount was GUCCI.

Yesterday, reporters went to GUCCI Golden Eagle store, still remember this summer this brand in the history of Shanghai and other places without precedent opened summer discounted season, causing customers to panic buying situation is different, half a year after the temperature is still in this store, outside the shop is all cold and clear, after the reporter entered the store, learned that the discount season has started since November 17th, shoes, scarves, clothes and other discount are all fold, bag is forty percent off decline, discount price and purchase price basically the same.

In the center of the Hang Lung Street, just one street,

Celine, LV and other brands are also quietly opening up the discount. After the reporter entered the store, most of the shopping guides indicated that they needed to produce VIP's SMS, but when the reporter said that one of them was on sale, the shopping guide said they could use the VIP discount.

Reporters compared PRADA a cowhide wallet found that the price of 2800 yuan after the discount than Taobao purchase 3200 yuan, but also a 400 yuan cheaper.

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In the center, Burberry, which had just started its first day yesterday, did not welcome the queuing tide. Even at noon, there were only a dozen white-collar workers working nearby to hear the news.

The reporter learned that, at the end of the year, Burberry realized the first sale of Tmall official flagship store and the same store under the same price, with a maximum discount of 30 percent off.

"If there is a broken color code in the store, we can help you place the order at Tmall flagship store. You can choose the store to deliver it or express it to the home."

Store shopping guide told reporters that this is the first official Burberry Tmall flagship store with Beijing and Shanghai as the representative of the more than 30 front-line cities in China, the more than 70 line offline stores all channel linkage activities, covering 628 products.

Zhou Ting, a luxury goods industry expert, said that in 2016, the Chinese government will further increase the import tariff adjustment to promote the growth of luxury consumption in China. At the same time, the intermediation of luxury circulation is an inevitable trend. Now luxury goods are beginning to embrace online retail. Apart from their respective official websites, the platform based electricity providers such as Tmall, which are based on brands themselves, have become the first choice.