Why Can IKEA Of Physical Stores Continue To Boom?

Dr. Guo Ying, a Regional Economic Research Institute of Zhejiang Academy of Social Sciences, is also concerned about IKEA shopping malls.

He believes that the success of IKEA in China actually confirms the importance and urgency of the "supply side" theory.

"The core problem of Zhejiang enterprises is to accelerate pformation, but some enterprises do not know where to turn.

IKEA has a strong sense of product design and humanization, which can further stimulate the needs of consumers.

Guo Ying told reporters that in the past, some enterprises did not attach enough importance to the quality of the supply side, and did not pay attention to technological innovation.

This lack of emphasis on the supply side encourages Chinese consumers to buy overseas high-quality industrial products such as Japan, while domestic products are in an excess of supply.

"IKEA has done better in this regard, focusing on the supply side, stimulating domestic consumers' consumption desire."

Wang Shuguang, executive director of Zhejiang merchants Research Association, also analyzed the phenomenon of IKEA Hangzhou at the request of reporters. "IKEA phenomenon mainly achieved" three in one ": first, the product pinched the market demand; IKEA's market research has the strength; two, the price goes the pro democracy route, and everyone wants to buy the goods with high quality and low price; three, the scale effect, the so-called supermarket mode.

Facts have proved that scale sales can really bring down prices.

At the same time, when you visit the furniture supermarket, you can always inspire.

The desire to buy is the economic effect of eyeballs.

There is reason to believe that a considerable proportion of IKEA's total sales come from the consumer's "unplanned consumption".

In short, IKEA has focused on a variety of consumption factors, and its already formed model has become a brand that is enough to awaken market demand.

The structural reform of supply side is a macro regulation that emphasizes the implementation of structural optimization from the supply angle and the medium and long term vision of increasing effective supply.

In the future, our country will push forward the new round of economic reform. We should consciously and more actively turn to supply side reform and innovation from the international mainstream demand management "western medicine" mode, prevent the over reliance on Western medicine, and combine the supply management and demand management with the combination of traditional Chinese Medicine and Western medicine.

China's economy entering the new normal is facing a series of new outstanding contradictions and problems.

The problem of speed is the appearance, and the structure is the root.

It is an inevitable choice for China's economy to enter the new stage of development by seizing the supply side.

Chi Fulin, President of China (Hainan) reform and Development Research Institute, said.

"Central policy decisions persist in problem orientation.

In order to create new supply, meet new needs and create new driving force for economic development.

Chi Fulin told the media that after China entered a moderately high income level country, the demand growth was generally relatively stable, but there was a new upgrade. The industrial structure should be followed up. The modern service industry and the high-end manufacturing industry should accelerate development, and the industry with serious excess capacity should be cleared up so as to form a new core competitiveness.

Zhu Changlai, IKEA's China retail president, has not forgotten the contribution of Hangzhou people. "In the past year, we successfully opened in Wuhan, Hangzhou and Xi'an. We are pleased to see the good performance and potential of these emerging markets."

In June 25th, IKEA was officially put into operation in seventeenth shopping malls in China. The new shopping mall is located in Hangzhou.

In June 23rd, IKEA Hangzhou shopping center was not officially opened yet, but it was only a member day sale that frightened Hangzhou people.

You can't find a location to park your car, pay an hour's queue, and eat for an hour.

Some people say that it is comparable to the "Spring Festival".

In the morning of June 27th, the first two-day weekend after the opening was due to customers queuing up early in the morning. The three floor restaurant was opened to 9 o'clock ahead of schedule. IKEA, which was scheduled for 10 o'clock, was open for business.

20 minutes ahead of schedule.

Because the flow of people is too large, customers just queue up for 1 hours. At 12:30 noon, the announcement of the control of the entrance flow is heard in the mall.

Not only was IKEA shopping malls crowded, but even the subway stations were almost "paralyzed" - from 1:25 p.m. to 2:30 p.m., the two way trains at the Qiao Si station did not stop, and the passenger flow control was implemented: passengers could not get out.