IKEA Has Made Great Success In China.

By the impact of online shopping such as "spring tide", many sales of physical stores have been declining, while IKEA, which owns the main line, has achieved great success in China.

Today, the Hangzhou IKEA mall, which has opened for nearly half a year, has developed about 400000 members in Hangzhou.

"We are satisfied with the sales situation in Hangzhou."

IKEA Hangzhou shopping mall relevant person in charge told reporters.

What did IKEA bring to Hangzhou in the past six months? Why is IKEA always so popular? How do all walks of life view its high popularity? In an interview with reporters, many experts referred to the "supply side" reform.

The success of IKEA in China confirms the importance and urgency of the "supply side" theory.

"The core problem of Zhejiang enterprises is to pform, but some enterprises do not know where to turn.

IKEA has a strong sense of product design and humanization, which can further stimulate the needs of consumers.

IKEA group's latest financial report is very bright: "China has a very brilliant performance in the 2015 fiscal year, sales growth of more than 18%, which is 10% higher than that of the market sales, thus achieving a record sales of 10 billion 500 million yuan.

More than 75 million people visit IKEA's 18 shopping malls in China.

In the past 2015 fiscal year, IKEA club membership increased by 42% to 13 million 500 thousand.

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Compared with the bustle of IKEA, some traditional home building materials stores are rather cold.

Yesterday, in a home building materials store located on the North Road of Qiu Tao, some businessmen were playing with their cellphones.

"Business is bad."

A businessman told reporters, "business is less, earn less, even 1% of the profits are not."

Cheng Feng, Hangzhou Regional Planning Manager, told reporters that in Hangzhou, some home building materials stores, "Saturday, Zhou Riren more, but few people on weekdays.

Under normal circumstances, merchants must be more than consumers, unless the large number of activities will be more. "

Cheng Feng also visited IKEA on many occasions.

"IKEA Hangzhou shopping mall is different from traditional home shopping malls.

Why does IKEA mall in Hangzhou have such a high popularity? It has a great relationship with its positioning, and it is also cheap and fine.

IKEA has a strong sense of design and covers everything. "

Yesterday, IKEA

In order to thank the consumers for holding a "Christmas party" to some members of Hangzhou City in advance.

Although the election day is working day, there are quite a lot of members.

On the 3 floor of the member club area, mothers bring their children to make gingerbread and salmon cakes happily.

"We have been open for nearly half a year.

So far, IKEA Hangzhou shopping center has developed about 400000 members in Hangzhou, and its members are mostly young and middle-aged aged 27 to 40.

From the gender perspective, there are a large number of female members.

IKEA Hangzhou shopping mall responsible person cheerfully told reporters.

Miss Lin is one of them.

The more than 30 year old woman lives near the train east station. Although she has opened a stocking shop and is proficient in online shopping, she is keen on IKEA.

"When I was in college, I went to Shanghai to visit IKEA, and IKEA Hangzhou shopping mall came out, so far, I have been here for more than 10 times."

Every time, Miss Lin did not buy anything, but when she stroll around, chairs, cups, stools, dressing glasses and so on, she entered the shopping cart constantly and moved back to a little "small home".

"I think IKEA has a strong sense of design, inexpensive products, good product quality, and more humane design.

To tell you the truth, looking at it, my desire for consumption was aroused.

Similarly, some of the different types of consumers, such as Mr. Ma Da Bo, Mr. vogue, who live at the car south station, told reporters that they like to go shopping.

Because the products here are unique, it is difficult to find alternatives at the same price online.

As a supplier of office chairs for IKEA production, Zhejiang Heng Lin chair Limited by Share Ltd has been "stealing teachers' learning" in its cooperation with IKEA for many years.

Heng Lin chair industry gives IKEA about 2 million orders for office chairs every year.

In May this year, Heng Lin chair industry also increased the production line of IKEA sofa, with 300 thousand sets of targets.

Chen Yuchang, general manager of Anji Heng you Furniture Co., Ltd., under the banner of Heng Lin chair, told reporters that in the past few years, IKEA has received many training courses provided by IKEA.

"IKEA will require suppliers to constantly grow, improve and innovate products, and organize suppliers in the global sourcing chain to learn from each other's advanced experience.

For example, IKEA's family in Shandong.

The best way to do automation is to take us to study and visit, and take us to the Swedish headquarters in IKEA to learn the production management mode of the factory.

Of course, IKEA also arranges other suppliers to learn from us.

Through continuous sharing and learning from each other, we will ultimately enable enterprises to do better in product quality.

With the emphasis on improving the quality of supply side, Zhejiang Heng Lin chair industry Limited by Share Ltd pays more and more attention to product innovation, R & D investment and technological innovation, and promotes pformation and upgrading by brand building.

Nowadays, through the production process, the Heng Lin chair industry has realized the automation of the machine and the efficiency by 2.5 times in the whole ten parts, such as sewing, spray glue, pallet, back pipe rack, weighing and packaging.

According to statistics, since the operation of the equipment renovation project, the office chair production line and hardware production automation pformation have invested a lot of money. The benefit is that the overall efficiency has been increased by more than 50%, among which: 30% to 40%, less energy consumption and 20% per capita output.