Cashmere, Down Clothing And Other Clothing Factory Shops Thrive?

Near the end of the year, it is the rhythm of starting to throw goods. Shopping malls and clothing markets have been playing super low prices.

In Hangzhou, you may know that the clothes in Sijiqing are cheap, and the clothes house has a year-round discount.

But since last year, the girls who were careful in their calculations have shifted their positions to attack the factory stores.

You can buy the brand clothes of the shopping malls in these factory stores, or even get the hot money of the season, while the intensity of the rejection is very ruthless, and the price is 1~5 discount.

As a new fashion retailer, garment factories will make the clothing brand more popular.

This business model just meets the needs of the mass consumer groups, because the quality is guaranteed, the price is low and consumers are welcome.

In foreign countries, the shopping center which is gathered in clothing factories is also called outlets, that is, clothing brand direct sale shopping center. In China, it plates literally to Oteri J.

Puma, Anta, seven wolves, tiger capital, Jordan, noble bird, tick tat, ABC, CBA and many other famous clothing brands have set up garment factory shops.

Why do garment factories such as cashmere, down jacket, sportswear and so on rise?

First, the decline of the economic environment, the decline in factory sales and the huge increase in inventories. In order to reduce inventory, cash and shoes factories do not consider manufacturing costs to handle inventory.

Two, the income of residents and consumers has been reduced. Many of the former high consumption items have been compressed to the rational and cheap goods, and the goods are consumed by living. In the past 20 years, the consumer psychology of the consumer goods market has matured in recent years.

In consumption expenditure, the proportion of catering consumption is the highest, reaching 31.3%; the consumption of cosmetics and clothing ranks second, accounting for 12.1%; entertainment, communication and film and television are 10.9%; while consumption of learning and books and newspapers is relatively low, accounting for 4.3% and 3.4% respectively.

In the case of a decrease in total revenue,

A small number of consumers will reduce their consumption of shoes and clothing items and cosmetic face to meet the expenditure on children's education, film, drama, culture, media and other uncertain consumption items.

Three, as the cost of traditional channels such as department stores, commercial mall and shops is still high, the prices of terminal goods remain high, and new products with high prices inhibit the release of consumer energy consumption.

Four, the economic downturn, the factory cost of living and human capital remain, in order to normal factory survival and normal production arrangements for workers, due to the traditional normal channel due to the impact of the economic environment, resulting in a decline in sales, factories in order to fill the vacancy, and turn to the huge potential consumer market, such as down clothing, cashmere coat...

Product coking is a special way to reduce procurement cost, reduce single profit and win the special stage.

In recent two years, both at home and abroad

Increasingly weak, a large number of inventory is an increasingly heavy burden for enterprises.

The new retail mode that directly connects with consumers is the direct selling mode of factory stores, which adopts the sales mode from factory directly to consumers, and abandons the intermediate tedious links such as grading wholesalers and grading agents of brand operation companies, so as to make consumers purchase more convenient, cheaper and more convenient.

Factory stores quickly occupy a number of markets, so that consumers are in hot pursuit.

From the popular fashion base in Hangzhou, it flows rapidly to two and three cities, including county and township fast fashion factory stores.

The main advantages are many styles, complete styles, no need to pay for the intermediate links, and can directly reflect the intuition of value for money.

Yang Nan, a manager who witnessed the development of factory stores in the market operation, believes that "cheap, rich and quality assurance has always been the biggest advantage and characteristics of factory stores".

The base of factory shop survival is brand, and the relationship with shopping mall and online shop is complementary.

Only by strengthening the brand, providing the quality of the shopping mall and the price of the shop can we occupy a place.

What are the disadvantages of clothing factory shops? It is understood that factory shops are generally located in a relatively partial place, with limited consumer groups.

Compared with department stores, its scale is not large, and its varieties are not rich enough.

Compared with e-commerce, its consumption area is small, and the number of people who choose to choose goods is not large.

In addition to the inherent defects of factory shops, the irregular behavior of some manufacturers has also restricted the development of factory stores.