Model + Internet = Net Red? How Will The Model Economy Develop?
The industry's entry threshold is very high. With the development of Internet, the emergence of network models has brought about the opportunity to reduce the threshold of models.
Traditional brokers can sign lots of models, but the chance to get business orders is always concentrated in the hands of several models that are particularly popular with the company. With the model economy connecting to the Internet, it brings new opportunities to models. This is definitely a new trend.
Over the past few days, Aaron Kwok, one of the four heavenly kings, has turned the news of a net red model girlfriend into the most gossip story, blasting friends circle.
After the girlfriend threw out a Taobao link in micro-blog, the focus of attention immediately went toward the net red model to sell clothes to earn much money.
Reporters learned yesterday from the relevant channels that the profit margin of net red models selling clothes was as high as 400%. Reporters learned from several websites that there are some net red models that earn 70 thousand yuan at least a month.
The so-called "net red" means the "net red man". The explanation on the Internet refers to people who are popular in Internet or real life because of an event or behavior.
Their popularity has been amplified by their own characteristics under the influence of the Internet, which is compatible with the psychology of Internet users such as aesthetics, ugliness, entertainment, excitement, peeping, imaginary and spectators.
On the Internet, net red that can sell clothes always seems to be related to the model industry.
A model team leader of the model brokerage company told the Yangcheng Evening News reporter that the model who could become a net red on the Internet must have a special potential to sell herself, or found such a team to help her become a net red.
It can be said that the era of traditional models merely relying on the show on the stage or promoting publicity for the enterprise platform has gone forever, and the Internet has brought new business opportunities to models.
When you see a picture in a shop or a social platform, the red net models who dress up beautifully appear in high grade shopping malls, tropical islands or high grade restaurants. Many onlookers will start to have a fan's mentality and produce a yearning for "a better life".
And when they open shop to sell clothes, some fans' yearning finds a released outlet - pursuing the net red model.
"Find a good brokerage firm to help.
Female model
To become a net red is indeed a relatively hot project. After success, there will be many related businesses coming.
The model team leader said.
Well, the problem is coming.
If a model becomes a net red, what is the difference between earning money and selling clothes?
"Generally speaking, it has not yet become a pretty girl who is a net red model. If you can receive a model list from a shop, you can only work part-time, and earn 2000 yuan a month, the lowest is only 800 yuan."
Insiders revealed that the model who entered the model brokerage company usually had only 2500 yuan -4000 yuan per month.
The personage emphasizes, if want to become famous net red model, successful packaging, publicity, event marketing and other essential.
Once a net red model, the income is very considerable.
Reporters in an online community saw some netizens claiming that a model friend of their side could earn 70 thousand of their clothes every month.
Some people in the industry say that girls who can become net red models usually focus on the envy and jealousy of most women. Many people earn money by selling online clothes, or even successfully pforming into the business world.
"Many of the models I know became net red and opened their own online stores.
Find their own style, spend money to find clothes factory production, and finally in the store goods say that they have been wearing the brand, and then the price of more than 300 yuan to sell.
There are people familiar with the matter. Many net red models sell clothes for every moonlight, making it easy to earn 30 thousand yuan to 40 thousand yuan.
"
Fans
"Why do people like to buy the clothes of net red models?" the analysis of these people may be that as more and more consumers improve their aesthetic taste and taste, they begin to want to buy designer clothes, but many young people have no way to keep pace with the growth of their purchasing power, while models are the easiest ones to catch up with fashion. Therefore, many net red models aim at this business opportunity and launch "exclusive custom", "limited money" and so on.
Brand clothing
The difference greatly attracted fans.
But there are observers who believe that with the further improvement of market management, it is worth thinking about how long the profit model can last.
"The Internet has changed people's way of life, of course, the model economy has also changed a lot."
Wu Donghao, founder of the model company, told the Yangcheng Evening News reporter that in the special industry of modeling, the traditional business mode is being challenged by the Internet.
"For example, the release of model data caused by the rise of social platforms, many models will reflect more and more harassing calls, rather than regular business orders.
On the one hand, many models want to sell themselves on a good platform, on the other hand, there is a problem that bad money drives out good money, and the industry is muddle up by some people who want to fish in troubled waters.
Wu Donghao told reporters that the model team needs to build a platform for linking models and business needs, so that models can find their own orders here.
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