Taobao: "Self Brand" And "Create The Two Generation" Are The Mainstream Of Future Electricity Supplier.

November 30th news, "Taobao annual event", Taobao in the form of an annual award in the form of drying out 2015 Taobao "innovation report card", Alibaba Group China

Zhang Jianfeng, President of business group, reviewed the achievements and innovations of Taobao in the 2015 year, and the main strategies of Taobao's e-commerce, community and wireless.

Effective supply stimulates the commercial value of "self brand"

Zhang Jianfeng said: "from the popularity of overseas shopping, we can see that it is not a shortage of domestic consumption at present, but a match between effective demand and effective supply. Therefore, we hope that through innovation, we can truly provide consumers with personalized, diversified, multi-dimensional and multi-level supply so as to effectively stimulate consumption."

Taking Taobao's strategic level project "Chinese quality manufacturing" as an example, aiming at enterprises with manufacturing and design capabilities, China made joint efforts with local governments, industry associations and other forces to promote various aspects.

The upgrading of local enterprises from the traditional foundry industry and the opening of the supply chain have also brought more confidence to Chinese SMEs in pition.

Up to now, the platform has entered 4500 professional firms, involving 114 industrial belts, and has established more than 30 industrial alliance.

In 2015, the "net red shop" was booming. This "pre sale, fan communication, revision, and new" flexible supply chain is a truly satisfying mode for consumers to diversify their long tail demand.

So far, more than one thousand women's wear red shops have grown on Taobao platform, providing a cash flow mode for fans.

Internet "two generation" group will be the mainstream of future electricity supplier.

Zhang Qin, vice president of Taobao, said: "no matter new farmers, factory two generation, net red, or create customers, all belong to the" new two generation "new business type.

This is a rapidly growing group. Compared with the first generation of Taobao entrepreneurs before, these "Internet born" generation belongs to pan 90, and is generally young, highly educated, innovative, familiar with social new media operation, and knows how to use Taobao as an entrepreneurial platform to achieve rapid growth.

Their concern is not price, explosion, but emphasis on individuality.

I believe they will become the mainstream of future electricity providers. "

Zhang Qin also said Taobao would provide more support for these two generation groups and provide corresponding data, products and tools to help them grow and expand their supply chains.

"Taobao is the incubator of entrepreneurs, and is also the best platform to support public entrepreneurship and innovation."

Taobao Mobile: let users become content exporters and distributors.

Jiang Fan, head of Taobao mobile, said that in the future, building content ecology and community-based will be the focus of mobile Taobao.

"In the past, Taobao was mainly a business to provide product information. Now, Taobao Mobile has to introduce more third party people, media and network celebrities. It provides platform for sharing by hand panning. We hope that all users can become exporters of content, so that different shopping scenarios can be precipitated and have a closer relationship with users."

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At present, hand Tao has been on the user interaction quiz function, attracting tens of millions of people to participate, and it produces millions of problems every day.

In the future, hand washing will also be on line with social functions such as bargaining, reward and reward.

Jiang Fan said: "at present, more than 110 million active users of Taobao mobile are a gold mine every day, and different consumer scenarios of e-commerce provide more user interaction opportunities." we hope to stimulate consumers to do more community-based sharing. We also hope to precipitate these community-based contents, including Amoy relations.

The following is the full text of Zhang Jianfeng's speech:

Thank you for attending this conference. For the first time, I held a Taobao conference in this comparative art place. Today is a major data release of our Taobao network, with the promulgation of awards, and the launch of our double 12.

I am here today to give you a brief introduction to the main situation of Taobao.

Alibaba group has three main retail brands, Taobao, Tmall and Juhuasuan.

Taobao is just 12th anniversary or twelfth years this year.

It should be said that since the birth of Taobao, it has profoundly changed the habits of many of us.

Today, we are positioning Taobao as a platform for life.

We not only do

The paction is such a platform.

How do we see the stage of Taobao network today, and a place we want to go tomorrow, and what new innovations are we born in Taobao today?

Wait.

I think the whole business is divided into two main forms. Tmall has already had business and brand before. The Internet era combines the business with the Internet and further Internet. Of course, the Internet has a lot of innovation in the process of product development.

Taobao, I think it is the first Internet, and then in the Internet environment directly generated a lot of business models and lifestyle based on this platform, which is the main value and characteristics of Taobao network.

In this form, the main business segments of Taobao have also brought about many changes. The main business platform for e-commerce is the birth of a lot of life class service platform.

After we have done so many user groups, we have developed a number of other businesses like auctions.

So, I will briefly introduce the current situation and future development of our business.

Our main e-commerce sector, because the moment Taobao was born, is that a lot of business is based on the birth of the Internet platform itself, and it is innovative.

It did not exist before, because the Internet only had this.

So today, this form has become very, very obvious.

For example, we have a lot of creativity. From the seller, we have some net red. We have a lot of pformation in China's manufacturing industry. We also have many service providers and creative providers. This is a very notable feature of Taobao.

Let's take a look at the consumption situation of China as a whole. I saw a government official last time. He said that China's current consumption situation is emphasized on stimulating consumption. China does not lack consumption. However, we believe that this stage is a match between effective supply and effective demand. You go to Korea and Japan today, all of them are Chinese, and Chinese are very strong consumer wishes and abilities.

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We have been doing foreign trade and doing some exports before, but it may not pay much attention to brand building and personalized product ecology. The traditional business models, trade and brand development are very high with users.

We have a very mainstream consumer group, some personalized crowd, he has to find his own taste is very difficult.

I think this is Taobao network, such a large platform provides a very core value.

It enables all of our manufacturers, entrepreneurs, including our net red, have the opportunity to make some products here, some personalized, high-end products that meet certain groups of people. This is the main feature of Taobao.

We believe that Taobao will generate greater value in the future when effective suppliers are matched with effective demand.

Second, I think the cost of starting a creative worker is very high. I used to create a brand, but I may only understand this fashion, and it does not mean that the whole industry should be mastered.

After the advent of the Internet, its integration ability on the Internet has become very easy. I am a net red. I have only design ability. But after today's platform appears, he may be very easy to do some integration. It can integrate supply chain and factory.

After the advent of the Internet, net red has changed greatly, and its creativity can match effectively with the demand of consumption and the production of backend.

This is also a very obvious difference after the birth of Taobao.

I used to think so. Others want it. I will do my channel, such a situation.

Third, we look back at our auctions. Our auction is very fast. It is the first time to do auctions in foreign countries. After the middle class came out, there were many handicrafts, which went out by auction.

Our auctions have been innovated with previous auctions, so we are now operating the largest market auction platform in China. We have more than 1000 courts joining our platform. We can efficiently find buyers through our court's disposal of commodities, real estate or other valuable securities through our platform. The whole process is very pparent and fair, and the efficiency of disposal is also substantially improved compared with the traditional way.

Therefore, based on this platform, we have innovated a lot, such as our assets disposal, some of our high-end products, especially some high-end luxury goods and artworks. We use auction tool to further develop some of our public's filming.

With so many user groups in our lives, Taobao has been a relatively rich life class platform.

2, 3 years ago, there were running errands, many businesses, and some services that may come to us now. There are some massages and good manicure. There are also some home service.

Using our platform, there are also some online education, real estate and so on, and it also breeds very rich services.

So Taobao has been very popular from birth to today, including Ali's travel, including lotteries, air tickets and so on.

The development of Taobao today, I think, is a process of enlightening the public in the past few years, which can also buy so many products on the Internet.

Today, it is a relatively mainstream process of matching consumers' needs with supply chains, which is totally different from the value of B2C online.

In the end, I think Taobao will go on in the future. It may be on the user side. We think the user side will make more changes.

Because until now, our participants thought it might be a buyer, and then gradually some creative workers came in.

So far, Taobao has been very, very much. We call it Darren or opinion leader, and it has joined us.

He can help some consumers to do some collocation, or help more consumers choose products and share them.

Therefore, Taobao may become a platform for people to participate. It is not only buyers and sellers, but there are a lot of creative ideas, shopping guides, or community contents. It is a very comprehensive platform.

The most notable feature of Taobao.

The second part, I feel that our Taobao network has developed to today, and it is just the beginning of last year, the entire e-commerce we are in the lower end of the rapid migration, we observed 70% of the paction today, some category is fast cancellation.

So today, our life is completely wireless, shopping has no need to say. 70%, very, very many local life is very pure wireless, wireless has a very big characteristic, your seat information is always online, this is the biggest feature of no line.

Alibaba's Taobao platform has so many people visiting every day that our group's annual active buyers reach 386 million.

Therefore, it is already the largest online trading platform in China, and we call it a life platform in the era of electronic Internet.

This is our current situation.

Channel end, because today we basically cover so many user groups, but most of them are in the second tier and three tier cities, and now they are slowly extending. Today we have launched a strategy of rural Taobao, because we also want to get more and more popularity of mobile phones through the era of wireless Internet. Through this platform, we can completely integrate the whole rural area of China into our network.

So, today, at the end of our development, we hope to build the most efficient platform in China, the most efficient integration of all our consumer platforms, and the main direction of wireless terminal.

In this direction, we may want to develop some business other than e-commerce, such as life, community, social class and so on.

This is the direction of our wireless development.

We also hope that under such a large group and traffic volume, more of our partners will be able to enter this platform. These partners, including the daring people, include the traditional media, multimedia consultation and innovative services, all of them can enter our platform.

Using our platform, we can bring some media and some other cooperation to maximize its commercial value and user value.

Therefore, this is the whole development of Taobao today. I think it is important to continue.