Yoobao Will Facilitate The Internet Plus Down Line.

Jingdong unveiled the twenty-first Yoobao club O2O mode to promote feather Internet + services

December 4, 2015, the twenty-first session

Cum 2015 Jingdong Yoobao will officially begin.

As a joint organizer of the conference, Jingdong collaborated with many exhibitors and down manufacturers, and the O2O exhibition mode enabled consumers to experience the new shopping experience of "Internet +" era.

At this Yoobao meeting, consumers can personally witness the real quality of down products online, and can achieve the online ordering and offline receiving by scanning the code, and then enjoy the Jingdong full quality protection and delivery to the home's omni-directional shopping service.

Online and offline interaction to promote Internet in feather industry

Under the tide of "Internet +",

Touch the net.

At the Yoobao meeting, Jingdong joined forces with the China feather and down association and the Hangzhou government. In Xiaoshan, known as the "down town", it successfully offered a "feather down feast" for consumers.

As the biggest highlight of this session of Yoobao, Jingdong has joined hands with the organizing committee not only to set up an online shopping mall offline experience area, but also to promote online Yoobao online, so as to achieve close interaction between consumers online and offline. On the one hand, Yoobao will experience the regional interaction links through Yoobao, and Jingdong will bring personal experience opportunities to down products for consumers. On the other hand, Jingdong's strong online platform resources will also get broader online promotion of participating brands.

With the online and offline interactive consumer experience advantage, this Yoobao will attract many manufacturers' attention.

Participating in the exhibition and offline experience of brand names gathered, including not only Bosideng, duck, Eral, Xia Zhen, Yan Huang and other traditional feather products brand, but also attracted Luo Lai, Fu Anna, mercury, Gao fan and other famous brands to participate.

Double convenience: providing logistics and genuine guarantee for consumers.

Jingdong O2O will open the "offline experience, online ordering" O2O exhibition mode, which provides consumers with great convenience.

At the scene of the activity, consumers enter various brand areas, experience products and understand product quality characteristics.

In addition, the mobile phone scanning code can log on to the purchase way of Jingdong's order payment, and also provide consumers with a one-stop shopping service such as sales promotion, logistics distribution and genuine goods protection.

At the exhibition site, a large number of brands launched a wide range of promotional activities, and together with the Yoobao mall, which was launched in the same period of the Jingdong mall, "to help move this winter"; with the support of Jingdong express service, consumers had saved the trouble of moving the products to home, and had no burden to buy willfully.

Jingdong and industry peers: jointly strengthen market quality supervision

In recent years,

Products are gradually recognized and chosen by the wider consumer.

In order to further promote the healthy development of the industry market and standardize the quality management standards of production enterprises, Jingdong has joined hands with China feather and feather Association and brand manufacturers, production enterprises, trade associations, government departments and testing institutions to launch a series of initiatives in improving the quality of the industry and supervising the production of down products.

In addition to industry regulation, Jingdong Yoobao will focus more on on-site consumers' knowledge of feather and down knowledge, including basic knowledge of feather and down, consumer problem solving and misunderstanding of consumer traps, so that consumers can learn about feather products in an all-round way, and better understand counterfeit and inferior products and buy satisfactory products.

The industry believes that as China's largest proprietary B2C platform, Jingdong actively joint industry associations and regulatory agencies to strengthen market quality supervision, education and training market is a manifestation of its corporate social responsibility, and also a solid move for Jingdong to move towards a quality e-commerce platform.

We can believe that under the trend of brand consumption intensification, Jingdong's genuine guarantee and strong logistics distribution service will further enhance the user experience and guide the down industry.

Fashion.