Apparel Industry Enters Capital Driven Era And Queues To Be Listed

Throughout the year, clothing companies that have been listed and listed on the market are not only women's wear, but also sportswear, men's wear, maternal and child supplies, children's wear, underwear, shoes and clothing, leather goods,

Design, home textiles, outdoor products and other sub sectors of the enterprise, it can be said to be quite detailed, and the previous men's wear, sportswear, sportswear centralized listing is different, clothing subdivision industry more and more enterprises choose to visit the capital market will be a trend, this trend and capital market reform accelerated, clothing industry to more "big" connotation evolution, consumer demand more personalized and other trends.

It can be predicted that with the rapid development of Internet + new economic mode, online clothing brands may also visit the capital market.

IPO paused before the queuing list of Shenzhen Mass Phil fashion, Hsing ho shares, Bi Yin Le finery, security fashion group, Ningbo Taiping bird fashion clothing and other garment enterprises also returned to normal audit status.

New faces and old faces, as of the end of November, a total of 15 apparel companies are waiting in line.

And the clothing companies that choose to list will adopt more brand operation mode.

Looking at the clothing companies to be listed, there are basically many brands.

Such as Shanghai La Natsu Bell clothing, Ningbo Taiping bird fashion clothing, Xin He joint-stock, sun sowing fashion group, ground Su fashion and other enterprises are multi brand operation.

Some of the business owners are more prominent, and in the prospectus they also reveal plans to strengthen multi brand operations, develop multiple brands or acquire more brands after listing.

This is the nature of capital and the embodiment of the operation of capital market. It is also the channel integration and consumption demand of garment industry.

Changes and upgrading requirements.

If there is no big problem, with the rapid development of the current registration system and the establishment of a multi-level capital market, these ten garment enterprises will successively visit the capital market, thus becoming a public company, and promote the further development and growth of enterprises through market value management and capital operation, accept the baptism of capital market and eliminate the choice of public investors, which is equivalent to the "adult propriety" in the growth process of garment enterprises.

In the future, the "adult ceremony" will be far more than more than ten garment enterprises.

We can see that the development stage of China's garment industry has been driven by the main factors such as manufacturing, sales, brand and so on. Nowadays capital has clearly become a key factor in driving the development of the industry and upgrading the fate of the garment enterprises.

The 15 garment enterprises show some common characteristics, such as women's clothing enterprises listed in the market, positioning in the high-end market, and the differentiation of the listed companies. This reflects that clothing enterprises need to further promote the development of enterprises through the capital market, which will take the initiative in the future market pformation and integration. The trend of the mutual demand and integration between the clothing enterprises and the capital market will be irreversible and increasingly close.

New three

The daily fashion group has positioned its main brand "broadcast: sowing" as high-end fashion women's clothing. The core brand of "Di Su fashion", "DAZZLE", is also positioned as high-end women's clothing. La Natsu Bell's clothing in Shanghai is located in the public casual wear. But in the first half of this year, its gross profit margin was 63.56%, higher than that of Langer, and it is also in the middle and high-end section.

And Guangzhou Tian Chong fashion, Hasen business (China), an Zheng fashion group, Xin he shares, Brune finery costumes, Ray Tibor clothing and many other enterprises, its main brand is also focused on the high-end market, Ningbo Taiping bird fashion dress is positioned as a mid-range casual wear market, the first half of 2014 sales gross margin of 55.59%, higher than the United States and costumes and sea LAN home.

In the middle and high-end position, there is a higher gross profit margin. According to the list of top 100 sales enterprises in 2014, Shenzhen fashion, Mass Phil fashion, Xin he shares and an Zheng fashion group are among the top four.