Enterprises With "Pain" Pformation

The industry closes the shop tide, the enterprise moves outside, the boss runs away... All produced the different degree influence to the entire shoe industry, the profession said, said many tears.

But some people are still adapting to this pformation with "pain".

They are looking for new breakthroughs and enhancing the added value of products. They have opened up new territories and made efforts in foreign markets. They have attached great importance to customer resources, and have kept their old customers digging new customers. EVA is doing this.

Processing industry is pforming manufacturing industry, playing the main role in foreign markets.

When you enter Hongxing, you can see EVA semi finished products, camouflage, double color, color bar and so on.

But you can't imagine this professional EVA foaming.

The predecessor of the manufacturer is an insole processing plant.

According to general manager Wang Jingda, the Hongxing company before 2001 is only a processing plant. As the company develops year by year and the market continues to expand, it begins to sell itself and develop it itself.

At present, it is a EVA foaming shoe material company integrating R & D, production and sales.

After the pformation, Hongxing is also faced with the same worries as most enterprises: compared with previous years, the domestic foaming shoes industry and even the whole industry are becoming more and more deserted.

Wang Jingda believes that the current domestic

Too much saturation, foaming shoes factory is almost half of the large shoe factory, the past survival mode is no longer applicable.

"Companies should increase investment in foreign markets.

Because the new source of customers, apart from the promotion of the same industry, is the exhibition.

So we participated in almost foreign countries.

"

Wang Jingda said that at present, foreign customers are concentrating on pferring to Vietnam and Indonesia and other places in Africa and Southeast Asia. This is the general trend of global industrial migration. As a material supplier, it is necessary to conform to the trend of market development and go out.

"The current customers are mainly in Europe, Africa and South America.

At the same time, we have applied for patents for some high-tech products, only exporting to the first-line brands abroad, and the foreign trade market will continue to grow bigger and stronger.

Wang Jingda said.

Product R & D is the main pole, but also to enhance the added value of the product.

Patent is the symbol of innovation and the foundation of industry.

Patent products are more representative and innovative.

Wang Jingda said.

He believes that enterprises will eventually have to return to products, with innovative, personalized, high-quality products to win.

Currently, Hongxing has a strong R & D team and advanced production equipment.

The company focuses on R & D, product innovation and upgrading at a stage to meet the needs of different customers.

"Every month, we will launch ten or twenty new products, put them on the market, and get the batch production after getting customers' recognition and order. We are all confident of the quantity of production. There is no need to worry about stock hoarding."

Wang Jingda said confidently.

In the face of the unfavorable environment, Hongxing has new plans.

"We want to be a multi-functional material supplier, making full use of the unique performance of EVA to extend the application of products to rain gear, protective clothing, yoga mat and other fields, and the products are more high-end and superior in quality."

Wang Jingda said that a few days ago, Hongxing has just discussed a business with new customers in Germany, and it is said that the product will be applied to the new field of golf percussion pad.

Old customers dominate market share and future market is simplified.

Wang Jingda believes that due to overcapacity in the shoe material industry, the continued downturn in the downstream market, the decline in orders, and the low profits of manufacturers, the price war on shoes and shoes throughout Jinjiang has been going on, which is affecting the business of shoe enterprises.

"Obviously, the current market share has to be dominated by the old customers, because we know what products the old customers want, so the premise of developing the market is to stabilize the old customers and dig new customers on this basis. This is the most reliable.

Future Ltd will operate in a simplified mode, with fixed products, fixed customers, and one to one customization mode.

Wang Jingda said.

In his view, EVA foam material is an indispensable part of shoe material industry. With the continuous updating of materials, its application will be more and more extensive.

"EVA foam material is the main force of shoe sole material.

If a company wants to win customer recognition, it must constantly develop new products, constantly improve product performance, and achieve the ultimate goal.