South Sichuan Has Both Regional Advantages And Economic Strength.

Through the format, existing brands, supporting facilities, the surrounding environment to shape the attraction of their own customers.

And the new world department store in Yibin is more prone to management mode output.

Through this form, we can reach the influence of "new world department store" brand on the two tier market.

In addition, the quality of the two tier city store brand determines to a large extent the operation of the store.

Bringing quality brands into the two tier market is also the arduous task of choosing these stores in the two tier cities.

Looking at the department stores and shopping centers of these two cities, the distribution is mainly concentrated in southern Sichuan.

Leshan, Yibin and other cities have become the first choice for major department stores and shopping centers.

The reasons for the seduction of the two level city market are due to the support of the government policy and the local department stores in Chengdu, on the other hand.

Factors such as increased operating costs, fierce market competition and so on.

Chengdu stores have a relatively high number of stores.

It is very difficult to make further breakthroughs, while the two or three tier cities are not.

The vast majority of the two tier cities are not yet saturated, and a large shopping mall or commercial body that can cover the complete formats of eating, drinking, playing, entertainment and shopping can meet the needs of urban commercial construction.

Therefore, entering the two tier market has become a new focus for the future development of retail businesses such as department stores.

Miss Ho, who lives in the Central District of Leshan, said that she wanted to shop only in shopping malls in Chengdu during the holidays. But when more and more department stores and shopping centers were stationed in Leshan, some brands could be purchased at their own doors, which greatly improved the convenience and the fashion of the city.

Leshan,

Zigong, Yibin and Luzhou constitute the five economic zones of southern Sichuan. From the geographical point of view, they are the bordering areas of Sichuan, Yunnan, Guizhou and Chongqing provinces. They connect Chongqing to the East, Liangshan to the west, Ziyang to the north, and Chongqing to the south of the Yangtze River. They have always been an important trade center for four provinces and cities.

The southern Sichuan Economic Zone is one of the five major economic sectors planned for Sichuan in 12th Five-Year. The total population accounts for more than 30% of the total Province, and the total economic output accounts for 35% of the total.

It is a region with high population density, strong economic strength, rapid industrialization and high level of urbanization in Sichuan province.

Whether it is the consumption base or location advantage, the region has the strength to match Chengdu's strength.

At the same time, the five cities in southern Sichuan have convenient rail pportation, breaking the original urban boundaries.

Department stores and shopping centers choose to take root in this area and play a more functional role.

Moreover, the huge consumption potential of the two tier market is also the fundamental reason why every major business is optimistic.

Data show that in the first half of 2015, total consumption of two cities in Sichuan reached nearly 420 billion, an increase of about 10.8% over the same period last year.

The consumption power of the two tier cities rising year by year is changing the consumption pattern of Sichuan province.

And the department stores and shopping centers regard these two tier cities as new target markets. On the one hand, they can effectively avoid the intense competition pressure of Chengdu market, and at the same time affirm the consumption power of the two tier cities.

As a senior high-end department store representative in Chengdu, Wangfujing department store and Renhe Spring Department store are very attractive to consumers in the two tier market.