How To Survive The Cold Winter Trade? Overseas Exhibition Models Become Business Opportunities

In recent years, the domestic manufacturing industry has felt a chill of cold: the number of international buyers is getting smaller and fewer, and the failure to find buyers is equal to death.

With the general downturn in foreign trade, overseas exhibitions will become new business opportunities.

Yesterday, Alibaba B2B business group and the world-renowned exhibition company UBM signed an agreement. In the future, the two sides will make use of their respective advantages to do cross-border business for the global SMEs through opening up the global buyers and sellers online and offline exhibitions.

Jime Essink, Asia's president and chief executive, said that the global economy and China's foreign trade are facing some challenges.

As a world-renowned exhibition company, Asia's knowledge of overseas industries and its latest business opportunities.

For global suppliers (manufacturers), they are very important overseas business information.

The cooperation with Alibaba will bring more SMEs to overseas exhibitions and more.

By sending them to global suppliers on the platform, they will be able to better grasp the business opportunities and market changes in their industries, and help them to accurately cut overseas markets and get more orders.

These cooperation include:

Export data from cross border pactions and a set of cross border trade credit systems that have been established are exported to Asia's offline exhibitions.

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That is to say, the traditional exhibition is only a platform for buyers and sellers to meet buyers, and now online pactions can be realized through Alibaba's online services.

At the same time, Alibaba and Asia Expo will jointly build an exhibition APP. In the future, buyers will no longer have luck in thousands of pavilions when they visit the exhibition. By entering their needs through APP, they can find more accurate sellers and get the specific location of the seller in the exhibition.

In addition, the traditional exhibition industry also has some problems, for example, for manufacturers, can not maintain continuous exchanges with buyers.

The simple online trade lacks the face-to-face exchanges between the two sides of the trade, and the trade relations are hard to further deepen.

"Alibaba's online trade resources and technologies are complementary to the online exhibitions in Asia, which is cheaper and can maintain long-term communication."

Dong Zheng, director of strategic investment, business expansion and business analysis of Alibaba B2B group, said.