Can Sports Shoes With Electronic Screens Subvert Today'S Fashion Industry?

A group of reckless people who want to subvert the fashion industry appear.

ShiftWear, the start-up team is developing a new model.

With an electronic screen, HD will sell 3 prices: 150, 250 and 350 dollars.

For them, the "fashion industry" that they want to "change" is not too expensive.

At present, the amount of fundraising raised on indiegogo has exceeded 350 thousand US dollars, exceeding the target 14 times.

This sneaker will use a E-Ink electronic screen similar to Kindle reader, but it will be more flexible.

Consumers can choose their stationary or dynamic pictures in the App mobile phone to replace the pattern of sports shoes.

In addition to the electronic screen, in their vision of products, they include many elements: waterproof, easy to clean and durable.

They talked about the waterproof problem: the high distribution shoes are 5 meters deep.

Worried about the power consumption of dynamic pictures?

Using Walk-to-Charge technology, you can charge shoes while walking, and you can also charge wireless (without worrying about the weird picture of putting shoes on the wall).

To make shoes more durable, aramid fibers are used as sole.

However, with the current technology, the display technology of curved surface has yet to be improved. They admit that there are several technologies that have not passed. Therefore, it is expected that shoe samples will be made in early 2016 and sold in autumn.

But is this project really reliable? The threshold of Indiegogo is low, even if it does not meet expectations, it will not be returned to the "investment" people.

So the completion rate of this project is lower than that of Kickstarter.

In addition, ShiftWear's CEO David Coelho used to do information analysis work in Xerox's company.

I had a brief start up business.

Technology leader George Zaharia, from Romania, has also had an entrepreneurial experience.

Besides, we didn't find much information about the team.

Because of the turnover of the 1 technicians, only 1 of the 7 team members are currently in charge of technology, no designers, and 4 of them are members of marketing and media.

It may be possible to pass the technology, but it seems that it is not a very fashionable team.

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Like ShiftWear's name, the team showed the spirit of doing a big job.

They plan to build a "market" for the design of the electronic screen, and designers can enter and sell their own works.

They also plan to open stores in several major cities in the US.

It is said that customers who contribute 75 dollars can be in New York.

Thank you for your name on the wall.

Like all the ideal stories, everything is ready now.

It seems pretty good to see the enthusiasm of Internet users, but on the Indiegogo, the fashion industry or the people who are on the trend seem a little bit less.

Fortunately, we can not match this game.

We can quietly think about a serious question: who will wear such a pair of shoes and raise your feet to tell you, look, move picture.