Is It Feasible To Make Short Boards In Spring Department Store?

At the annual meeting of Wangfujing department store, Yu Bin, general manager of the Department of operations, said that since the acquisition of spring department stores in the department store of Wang Fu, the performance of OLE has increased by more than two digits. In the future, it will seize the window period for the development of domestic outlets, and develop this format as soon as possible.

Yu Bin believes that the current domestic outlets shopping center, based on the ole Lai format has enriched more business elements, and did not solve the actual pain point, Wangfujing department stores need to find the core pain points, ahead of the layout.

After the "ole" format, rather than rigidly adhere to the existing mode.

Yu Bin said that orter will make use of the resources of spring department stores to make up for the Orai plate vacancy, and develop it by self building and joint venture. The first orter project of Wangfujing and spring department store, Xi'an orter, has entered the intensive preparatory period. It will be launched in October 2016. At the same time, Kunming and Yinchuan have signed contracts. Haikou, Changchun and Zhengzhou are also preparing.

It is understood that in 2013, the Wangfujing department store bought the spring department store of the parent company of Seth department store and Seth Ole, and the spring shopping mall in 2014.

Online shopping mall, Seth spring is the official online mall of Seth Ole, and the Wangfujing online mall has opened the Seto ole plate.

In spring department stores, Seth outlets opened two stores in Qingdao and Shenyang in 2012 and 2013.

According to statistics in 2014, China has opened, under construction and planning.

There are more than 250 projects.

Among them, the number of projects planned or under construction has reached a record high of more than 100, but only about 1/25 can enter the market smoothly.

At present, the Seite Department of the Wangfujing is replicated by the suburb type Ole, and the urban olive product line is formulated with reference to the development of the international mature ole.

In the future, it will increase the function of urban OLE and satisfy consumers' comprehensive needs such as shopping, experience, social interaction and entertainment.

In addition, the future of Seth will will be mainly based on the name discount; the city ole mainly manages the wearable goods in department stores, all the products are from the Wangfujing department store's off-season and broken codes.

According to the analysis of the industry, the advantage of Wangfujing's resources and famous brands in Wangfujing is whether it can solve the problems of brand resources, hard investment, and lack of professional operation.