Profit Growth Of 20% In The Three Quarter Of Zara2015

Zara's three quarter earnings in 2015 were put out and the results were good.

In particular, many people worried about China's economic situation are relieved. Chinese consumers are still spending a lot of fashion products, especially the middle end brands like Zara.

The Inditex group's earnings report just showed that sales in the first three quarters of October increased by 16% to 14 billion 700 million euros, while profits increased by 20% to 2 billion 2 million yuan.

Though not

The specific performance data, but in the interpretation of the earnings report, Inditex CEO Pablo Isla spoke of the Chinese market with an optimistic tone tone. "There is no doubt that Chinese people's appetite for fashion is becoming bigger and bigger, our brands are becoming more and more famous, and we are very optimistic about the Chinese market."

At present, Inditex has a total of 514 stores in China, and sales in China account for 7% of the total sales of Inditex.

Inditex currently has 6913 stores in 88 countries around the world, of which Spain is the largest market, with a total of 1824 stores, followed by China and Russia.

Luxury brands may be in trouble in China, but fast fashion brands shine brilliantly.

With the slowdown in China's economy, the clothing brand represented by Zara in the mid price range will continue to grow.

Zara really went deep into the two or three line market.

In the early years, a good pot friend who told me to do business real estate investment told me that Zara would go to some small and medium-sized cities and encounter problems of lack of popularity. Consumers of these small and medium-sized cities are relatively unfamiliar with the clothing brand.

Now, from the results, it seems that the popularity of products has been solved by deep tillage in recent years.

Chinese fashion is growing.

A few years ago, I chatted with a friend who was doing investment promotion to talk about several fast fashion brands. That friend believed that the Chinese people like UNIQLO, because the good match, the test of collocation skill is not big, and the fashion of Zara is higher than UNIQLO and H&M.

Today, Zara's success in the Chinese market shows that Zara's fashion is being accepted by a wider range of people.

Quick turnover.

Everyone has heard a little bit about it. It is only a short 3 weeks from a design to a store for Zara.

When most of the

When Zara was hoarding 6 months ahead of time, the stock rate of Zara remained between 15% and 25%.

If suddenly a new trend occurs, Zara will be able to keep up with them immediately, and these competitors will not be able to do so.

Similarly, if Zara discovers that a style is not selling well, they can stop production immediately.

Behind such a quick decision is that Zara bases its production base in Spain near Spain, Portugal, Turkey and Morocco, rather than Asia, where many clothing brands choose.

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Have a clear idea of what customers are buying.

Two times a week, Zara stores will send orders to headquarters. These orders not only consider the sales data of the stores, but also some customers' voices.

These orders will be sent to the store within two days.

Online sales experience is great.

Zara has designed many functions to make online shopping experience more convenient and more interesting.

Zara stores and physical stores are also replenishment every Monday and Thursday, so many people who can't go to the store can buy them online.

And you can enjoy free delivery when you buy 50 euros, and if you choose to send to the Zara shop, you will not be required to buy the amount of goods. You can return it free, return to a warehouse or a physical store (and get a refund immediately!), if customers purchase goods are not available, customers will be notified if they arrive.

Zara has prepared a beautiful box for customers bought in the shop, wrapped it up in paper, and experienced no less than those big cards.

The choice is quite complete.

If you go to Zara's shop, you will find 82 different kinds of ladies' tights, different colors, materials, lengths, styles and sizes.

This is where Zara is more powerful than its competitors.

Beyond age and style.

Although you will find that they imitate the trend of Celine, Chloe and Givenchy in Zara, they also sell basic funds. People sitting in the office can also buy full body equipment in Zara.

Zara can attract people of all ages and attract everyone: whether they are fashionable or not.