Sports Trend Brand Asicstiger Enters China

December 11th, Japan

Asics held a Asics Tiger brand day event at the 13 Gallery of Wan Ping, Shanghai. It invited Japanese Sneaker collector Kunii Eita and Tokyo It Girl chekosha to the platform.

Announcing its brand of sports Asics Tiger officially entered China.

Asics Tiger is the Asics (Arthur) and sport following the position of the professional movement

Outside the Onitsuka Tiger (Gui Zhonghu), Asics group's third sub brands are launched this year.

Selected the 1990 style as template, adding the American street trend elements, aiming at the current trend of retro running shoes.

Shoda Ryoji, the brand leader, told reporters, "if the distinction is made between the sexes, the majority of Asics Tiger consumers are men, and Onitsuka Tiger is half of men and women."

Huang Zehui, general manager of China

GEL LYTE III series adopts split shoe tongue design.

Asics in 90s

Prior to that, Shoda Ryoji was the head of Onitsuka Tiger brand and was very familiar with the trend of marketing.

Although the brand has just been established this year, they have launched a joint shoe brand with a global fashion shop every month with the name of 25th anniversary in the name of 1990, which is a total inventory of 12 pairs of limited brands.

Unlike Onitsuka Tiger, there will be a theme in every season. Asics Tiger will be a different form of operation. Each series (GEL LYTE III, V, EVO, etc.) will have their own location and color.

The joint name of Kunii Eita's Japanese shoe store Mita and Asics Tiger in January.

May German shoe shop Afew Koi joint name, chopsticks, mustard sauce two pairs of shoelaces

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Colette, Paris, France, June.

Japan Atmos July

Nightmare joint venture launched by BAIT, California, USA in September

All 12 pairs of running shoes.

Because it is the product of twenty years ago, the location and design of GEL LYTE have also been updated. With the innovation of sports technology, those who seek high performance running shoes can choose other products, and GEL LYTE naturally becomes a street shoe.

At the beginning, the GEL LYTE series was only listed in the United States, which is in line with the street culture in the United States. As a result, after the Japanese consumers found it, they would look for an American purchasing agent online.

Asics said, "because we saw a good market reaction, we began to layout the GEL LYTE series to the world, and then launched the Asics Tiger brand in 2015."

It is not the first time that they have moved closer to the trend and rebuilt a sub brand. Onitsuka Tiger is named after the founder of the company, Onizuka Kiyaro, and the 1990s Asics Tiger has been excavated.

Shoda Ryoji, who once led the ghost tiger tiger, told us that although Onitsuka Tiger is a good brand, if he looks at the market reaction and sales performance, he is more optimistic about Asics Tiger.