Temple Library Integrates Global Shopping Carnival To Integrate Global Supply Chain And Warehousing Logistics System
In December 9th, the global high-end consumer service platform
pawnshop set up by a temple
(SECOO) announced in Shanghai that the fourth global luxury shopping festival will be held in December 17th.
Different from "double 11" and "black five", temple library hopes to create an electricity supplier festival for high-end consumption through "1217" through the global effect of "BoxingDay".
Li Rixue, CEO of temple library, said, "
consumption
The segmentation of services and the depth of vertical are the inevitable trend of cross-border e-commerce development in the future.
Double 11 main consumer goods and fast moving products are deeply branded on the "grass root" and "cock silk"; the black five main purchasing agents, sea cleaning and foreign goods are not enough in terms of luxury goods; so who will meet the high-end consumption demand of the truly elite group? This is why the temple library is making the 1217 global luxury Festival.
The concept of "Boxing Day" is not familiar to Chinese consumers compared to the "double 11" launched by Tmall and the black five introduced by Amazon last year.
But in fact, "BoxingDay" is even more powerful in western countries and even globally, especially in terms of luxury purchases.
From the beginning of December 17th, the world will enter the Christmas shopping season. All the world-renowned high-end department stores Harrods, Lafayette, John Lewis will launch a big discount.
From the consumer category, the difference between "double 11" and "black five" is that 1217 is more focused on high-end consumption.
Temple library hopes to bring the concept of "Boxing Day" into China with the global effect of "BoxingDay" and cooperate with many international frontline brands. The 1217 Global Luxury Shopping Festival will be launched to bring rich products and high quality online shopping experience to Chinese consumers.
Temple library CEO Li also revealed the new strategic layout of temple library.
At present, temple library has gone through five rounds of financing, "the first round in May 2011, the US IDG capital.
The second is Germany Bertelsmann, the French Ventech fund and France Sen capital.
The third round is the creation of Pangu in Japan.
The fourth round is the Chinese cultural industry fund.
The fifth round of investors is China Ping An group. We hope to cooperate with finance. "
Li Rixue said, temple library has formed Temple library.
Shopping Mall
The business structure of monastery finance, temple Treasury auction, butler service, high-end customization and innovative life will be fission through merger and cooperation in the future.
Li Rixue believes that doing luxury business must be a global business.
The upgrading of domestic consumption has just begun, and the volume of cross-border pactions has reached a record high every year. However, the problems of product quality, authenticity and after-sales service have been highly criticized.
Li Rixue said that because of the special attributes of luxury goods, the luxury business must be a global business, and at the same time, the service experience should be promoted to the top priority.
The cross border service strategy of temple library opened in 2013, and now it has established a global supply chain service system to become a leader in the industry.
In terms of sources of goods, the temple library has been working closely with international brands and overseas high-quality distributors through overseas branches and cross-border experience stores established in Hongkong, Milan, New York and Tokyo, and has purchased large quantities of long-term agreements.
In storage and logistics, the monastery is heavily invested with the luxury goods storage system with "constant temperature and constant humidity", which realizes the "internal and external parallel" of the overseas warehouse and Qianhai bonded warehouse, and through the cooperation with the customs and international logistics cooperation, to realize the 5 minute fast clearance, shorten the waiting period for consumers' cross-border shopping, and greatly enhance the user experience.
In addition, the monastery has the largest luxury appraisal and maintenance base in Asia. It is the only enterprise in China that has obtained the ISO9001 international quality management system certification in terms of identification and maintenance.
The commodities sold by the temple storehouse selling platform are all authorized by the authority to ensure 100% genuine products.
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