"Double 12" Electricity Supplier 10 Big Data Big Spot Sales Spot Big Secret

Recently, 2015 belongs to

The last festival, "double 12", is over.

"The 10 data worth seeing on that day are shared among many business partners.

1, double 12 express increased 60% over the same period

The State Post Office released the monitoring data for the "double 12" promotion of the electricity supplier. In December 12th, all day postal enterprises and couriers seized 113 million pieces of express parcels, an increase of 60% over last year's "double 12" period, which is 2 times the amount of daily processing this year.

2, 28 million people use mobile payment on that day.

On the day of "double 12", a total of 28 million people were using mobile payment, of which 19 million 510 thousand users were using mobile payment for the first time in related businesses.

As far as urban consumption is concerned, Shanghai users are most enthusiastic about mobile payment, and the number of people using mobile payment ranks first among all cities in the country.

On the consumer group, 80 and 90 are the main players, accounting for 40.95% and 39.03% respectively; the proportion of users over 50 is 3.29%, about 920 thousand.

3, Taobao movie box office accounted for 30% of the country.

This year, "double 12", a total of more than 800 thousand Taobao users finally purchased tickets on Taobao movie platform, one of them purchased two tickets to reach 570 thousand, accounting for more than 70% of the total audience.

The Taobao film platform sold more than 1 million 500 thousand movie tickets, with a total box office of 46 million 870 thousand, accounting for nearly 30% of the total box office in December 12th, ranking first in the country.

On the day of "double 12", the peak of the viewing hours appeared at two o'clock after lunch and 7 after dinner.

Beijing, Hangzhou, Guangzhou, Shenzhen, Wuhan, Nanjing and other traditional ticket city residents are still the main consumers of the movie market.

4, Carrefour and Yonghui sell 1 million sales.

The official data of Alipay and word of mouth show that on the day of double 12, more than 30 lines of merchants were involved in more than 200 cities throughout the country, as well as 12 countries and regions in Australia, Asia, Hong Kong, Macao and Taiwan.

On the same day, Carrefour's national stores and Yonghui supermarkets broke 100 million yuan through Alipay.

In the national cities, the number of people in Shanghai ranked first in the country, followed by Wuhan, Hangzhou, Beijing, Guangzhou, Shenzhen, Nanjing, Wenzhou and Suzhou.

5. Jingdong orders more than 250 thousand orders.

As of the "double 12" the same day 17:00, Jingdong orders to exceed 250 thousand orders, compared with the "626 home purchase Festival" orders on the same day, the growth rate of more than 400%.

Among the offline merchants who settled in the Jingdong platform, there were more than 20 thousand shopping in Sanjiang, Ningbo, and more than 10 thousand singlets in Beijing Hua Guan supermarket and Shanghai Hainan Airlines Group.

In terms of logistics, Jingdong's crowdsourcing socialized logistics staff nearly 30 thousand.

6. Under the Suning line, the average passenger volume of a single store exceeds 10000.

As of 12 days 18 hours, Su Ning whole net sale grew 152% compared to the same period.

Among them, online suning.com grew by 256% over the same period last year, and the proportion of mobile terminal orders accounted for 73% of the total orders.

Mobile phones, paper products, color TV, computers and milk powder account for the top 5 sales.

Online, the average passenger volume of Suning single store in Beijing and Nanjing exceeded 10000.

The top ten cities are Nanjing, Shanghai, Beijing, Guangzhou, Tianjin, Shenzhen, Wuhan, Chengdu, Wuxi and Chongqing.

7, Gome online double 12 trading volume increased by 415% over the same period last year

Gome online double 12 total station trading volume increased by 415% over the same period, exceeding 406% of double 11, of which mobile terminals accounted for 63%, mobile terminal price reached 2000 yuan, and Internet financial pactions reached 30 million on that day.

In the "double 12", Beijing area air purifier sales increased by 351%, the whole network gold sales broke 100 million, of which Guangdong accounted for 80% of sales.

A total of 180 vehicles were sold, and more than half were purchased by Guangdong users.

Smart home appliances, Gome online smart home sales accounted for 35%, more than the "double 11" 30%.

8, donkey mother tourist bookings increased nearly 2 times over the same period last year.

Donkey mother "double 12" big bookings for tourists booked year-on-year "double 11" growth of nearly 2 times, mobile terminal growth of nearly 3 times, travel time mainly concentrated in Christmas and new year's day.

The most popular products include Xiamen tours, Suzhou self driving tours, hot spring tours, island tours and so on.

Guangdong, Qingyuan, Guangdong, Foshan, Jiangxi Jiujiang, Hainan Sanya, Hebei Chengde, Chengde, Guilin, Wei, TOP10 and so on become the popular destinations in China.

Overseas, Hongkong, Thailand, Iran, Japan, Boracay, Jeju Island, Pattaya, Phuket Island, Seoul and Macao become popular destinations destination TOP10.

9, Taobao real estate produced more than 5000 new houses.

Double 12, more than 10 hours, consumers through the Taobao real estate channel, more than 5000 sets, the total price of more than 10 billion yuan of new houses; more than 200 buyers from across the country through the Taobao real estate booking in the United States, Singapore, Malaysia and other places of hundreds of properties, including an island in Maldives Noonu Atoll Kuramaadhoo.

Taobao data show that the top three of online shopping rooms are 70 to 90 square meters, two rooms, 80 to 90 square meters three rooms, 120 square meters of four rooms.

In Beijing, Shanghai, Hangzhou and Ji'nan, the real estate sold on the Internet is most popular.

After 85, buyers accounted for more than 32%, 30 to 34 years old buyers accounted for 22%.

90% of the number of buyers accounted for more than 12%.

The cross-border electricity supplier, which is purchased by the world's "double 12", carried out 12 live interactive activities, located in the Ningbo bonded warehouse, Tokyo and Seoul's overseas warehouses.

Jackfruit's live video broadcast has reached 60 thousand people online, and jackfruit App has reached fourth in the iOS App Store shopping list.

During the double 12 activities, the conversion rate of the order was 30%. On the same day, more than 60% of the users got 2 orders, and 20% of the users dropped 3 or more.

One user ordered 10 times in a half day, totaling more than 5000 yuan.