What Happens When Chains And The Internet Add Up?

The Internet strategy is not only an enterprise strategy, but also a strategy for China's future development and a national strategy.

For traditional enterprises, how to pform the Internet, do not abandon the advantages of the traditional offline, but not sword alone take advantage of the Internet alone, will effectively integrate traditional and Internet, become the future whether the enterprise will survive or not.

In the Internet era, it is said that traditional enterprises have failed, especially in department stores. They are all pforming the Internet, but how to pform them into a sharp sword hanging on the head of the future development of enterprises.

The clothing and footwear industry includes large luxury stores, which have turned to stores on a large scale while turning to third party platform providers. According to incomplete statistics, in the first half of 2015, there were at least more than 10000 stores and stores closed.

But another phenomenon we see is the cooperation between UNIQLO and Alibaba, while the country is further expanding its stores. It is expected to reach 3000 by the end of this year.

Internet marketing veteran analysis thinks: the success of UNIQLO lies in the fact that Ryui Masa is playing fast fashion Internet + exclusive store, creating three axe of Internet, store and low price.

Starting from the good shop of traditional chain stores, which is different from other pure Internet providers in the same industry, it has created a new mode of Internet + chain, and has achieved impressive results in just 2 years, from 1 billion 500 million yuan in 2013 to 2 billion 500 million in 2014 and then to 4 billion 500 million in 2015.

According to Yang Yinfen, President of good shop, "good shop"

Chain strategy is three wheel drive.

1, online and offline integration: in order to get through every contact with consumers, the company successfully arranged all channels, including stores, local life, social networking providers, third party business platform, and APP (Preparatory) 5 categories.

The online sales network is mainly composed of a series of electronic business platforms, including Tmall, Taobao, Jingdong and shop No. 1, such as the three party online platform, as well as its own B2C website and its own WeChat mall.

At present, good shops are on multiple platforms, such as Jingdong.

And so on sales occupy the first place.

Offline retail stores cover five provinces, namely Hubei, Hunan, Jiangxi, Sichuan and Henan, and are the largest snack chains under the line.

Online and offline can be seamlessly linked, so that the nearest delivery, centralized after-sales service, to resolve the contradiction between the electricity supplier and the traditional chain store diversion, so as to achieve effective integration.

And every channel, let the good shop find to meet the needs of consumers, at the same time, customers can also enjoy the products and services of good shops at any time, anywhere and at will.

2, the application of Internet technology: good payment system is very mature and convenient, the store information operation platform and Alipay system will be fully opened. On the one hand, the shop assistant of good shop can directly pay for the "sweeping code gun"; on the other hand, it also realizes the data conversion of customer assets.

At the same time, it cost about 50000000 to introduce the IBMSAP large data system, and successfully integrated the distribution in different channels.

To implement unified membership and data management with paction information; establish a unified customer view through online and offline 10 million member data integration; at the same time, gain insight based on big data analysis, achieve unified management of all channel member marketing plan, realize automatic triggering mechanism for marketing events, and initially establish automatic management of member life cycle.

The system has been put into practice, withstanding the past double 11 and double 12 orders, and several million level peak pressure tests for logistics and distribution, with a 30% increase in operational efficiency.

3, opening up cross-border cooperation: good shop has always been happy to be the industry's early adopters and leaders, and has launched cross-border cooperation with WeChat, the US group takeaway, Jingdong home, dripping taxi, and Han and other enterprises, bringing countless new shopping experiences to consumers.

Good shop thinks that new things are welcomed by consumers, and if good shops are not actively greeted, they will be shut out of consumers.

This year, double 12, good shop also with KFC, DQ, seabed, pizza hut, Haagen Dazs and other national TOP50 light food merchants, with the help of Tmall and Alipay platform and resources, launched the "Huimin" action, some even low to 50 consumption 50, equivalent to bathing and drinking, many netizens exclaimed, such a low price, such a big discount, has a strong attraction for users.

In 2015, the Internet industry, especially the O2O industry, "accelerated death" period, the more than 3000 Internet companies collapsed, while the US group reviews, hungry and so on also carried out joint cooperation to cope with the cold winter.

In a recent forum, Robin Li was bold enough to say that there might be no O2O left in the next 5 years.