2016 Outdoor Market Development Trend Of Outdoor "Cake" How To Start?

At present, the development of outdoor sports in China has been developing rapidly. It has attracted more and more attention of modern people. The development prospects of outdoor market are following eight trends:

1. China

Usher in golden development period

China's outdoor market is entering a period of steady growth from a rapid growth period. Compared with the 6 trillion and 400 billion yuan (36 billion 700 million yuan) retail sales in the outdoor market in 2013, China's outdoor market still has great potential for development.

With the increase of income level and the improvement of paid vacation system, people's demand for outdoor sports such as tourism, leisure and self driving will be further increased. The popularity of all kinds of leisure tours, self-help tours and parent-child Tours has also aroused people's yearning for outdoor sports, and the internal causes and external causes at the same time, I believe that the crowd who will experience outdoor sports in the next 10 years will expand year by year.

2. the trend of information integration is inevitable, and entrepreneurial innovation is constantly emerging.

Although the topic of how to integrate effectively online and offline has been discussed for several years, the advent of the digital economy, especially the emergence of mobile Internet, has made this topic truly practical.

In 2015, how to realize O2O, build a full channel marketing and distribution system, and realize integration and docking on line and offline has become a hot topic in all walks of life. Outdoor sports tourism industry is no exception.

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Product standardization, structuralization, multidimensionalization, online marketing channels, and online platform services are all the inevitable stages of outdoor sports tourism development.

How to make good use of "

To develop outdoor sports tourism industry will become an important topic.

For a long time, the operation mode of outdoor sports market in China is mainly three types: offline Club + online club platform, pure online club and mass spontaneous organization.

With the further development of mobile Internet, new outdoor games are constantly emerging.

3. by the impact of network channels, the brand premium capability has declined, and the pricing of outdoor products has become more rational.

In 2013, the total retail sales of outdoor market network channels and team channels were 3 billion 560 million, an increase of 34.33% over the same period last year, and the growth of network channels was very fast.

The network brings not only the change of channel pattern, but also the traditional price system. Its more pparent and open price will reduce the brand premium capability. It is believed that in the future, outdoor brands will be more rational in pricing products.

4. the development of mobile Internet and technology helps mobile sports and intellectualization of outdoor sports tourism.

2015 is the first year of the outbreak of tourism O2O, and the integration trend of tourism online and offline is deepening and developing.

All kinds of intelligent hardware have been popularized from scratch, such as wireless location, unmanned remote control aircraft, intelligent bracelet, Google glasses and so on, making outdoor sports technology full. Network technology makes outdoor sports develop towards mobile and intelligent direction, and is full of fun.

5. outdoor tourism vertical and specialization

Obviously, the differentiation of outdoor brand products is also increasing.

At present, hiking and mountaineering in outdoor areas are hot spots for outdoor tourism. However, with the trend of consumption upgrading, skiing, cycling, paragliding and surfing are becoming more and more popular among outdoor participants.

More professional guidance is integrated into outdoor sports, and the value of the coach will be further amplified, and the more the participants in the outdoor exercise become more professional.

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On the basis of the current outdoor market scale and social recognition, homogeneous products can not help brands further occupy the minds of consumers, and may even reduce brand ranking. Therefore, in the future competition, smart outdoor brand manufacturers will work hard on product differentiation.

Such as mountaineering clothing, outdoor camping supplies and other subdivision areas have emerged well-known outdoor sports brand, vertical and professional development trend is obvious, brand products differentiation further increased.

6. the use of camping sites is increasing.

There are 16 thousand and 500 camping sites in the United States and 25 thousand in Europe.

There are 1300 camping sites in neighbouring Japan and more than 100 camping sites in South Korea.

By contrast, the number of car camping sites in China is less than 100.

The rise of family self driving camping market will increase the utilization of camping sites and promote the popularity of small camping sites.

7. outdoor sports tourism will further enrich the category of free travel products.

With the increasing demand of personalized, mobile and experiential consumers of the millennial generation, it puts forward higher requirements for the richness and experience of the category of free trade products.

Free travel arises from the constraint of group tours on travellers, and free travel is not an advanced form of tourism.

A big pain for users of free travel is that they can't play and don't know how to get a deep experience in travel.

Outdoor sports and tourism products are diverse and rich in experience. They are very satisfying and fit for the development trend of free trade products. Therefore, they will greatly enrich the subdivision category of free travel products and enhance the experience depth of free travel.

8. outdoor sports and tourism products will become mass consumer goods.

The "small crowd trend" is the characteristic of outdoor tourism in our traditional sense. Under the encouragement of the State Council document No. 46, when the consumption capacity of North Canton's per capita GDP exceeds US $ten thousand, the club level is also changing. More online clubs, including QQ group and WeChat group, have been pformed into business entities. More leaders have signed contracts with the club, no longer single soldier operations; the overall industrial structure of outdoor sports tourism has been upgraded and standardized than 10 years ago.

Under the above conditions, outdoor tourism is no longer a small matter, it is closely related to lifestyle, hobbies and interests.

Outdoor sports tourism is not only the way to exercise, but also a kind of advanced experiential tourism, such as "play", "play" and "play well".

We are experiencing the stage of germination, growth and outbreak of outdoor sports tourism experienced by Europeans and Americans, but this process is not simply duplicated. This process will be greatly shortened, and the time window for outdoor tourism from growth to outbreak will be shorter.

Conclusion: with the rapid development of the Internet and mobile Internet, the products of outdoor tourism will be more standardized and structured, and will become easier to obtain. The difficulty of line products will be graded, and the dimensions of various dimensions will be more precise. Outdoor tourism will also break the limitations of acquaintances' economies and small circles, and eventually become the standardized and experiential tourism products that everyone can reach at hand.

Outdoor sports and tourism products are becoming more and more popular. They are closely linked to the healthy consumption of the masses and gradually become mass consumer goods.