How Did Sports Get Across Fashion?

Before we look forward to Rihanna's new brick, we should first pay attention to Rihanna's first fashion show after becoming the creative director of PUMA.

It will be eight pm on February 12th, New York time.

And that's not a big move.

The pop queen brought us a big bomb later.

She posted a link on her twitter account, which is the two front row seat of the Puma fashion show in February 12th next year, plus the invitation behind the show and the show. Not only that, the buyer can get all Rihanna's single products in the 2016 autumn winter series.

The price of the starting price is very low: $15 thousand.

Seeing her opponent, another sports fashion brand Adidas is not idle. Yeezy Boost, a Kanye West co operated with hip-hop singers, has achieved great success with its good appearance design. With the hunger marketing method, each model has been franzed into high priced products.

For example, the official sale of Yeezy 750 Boost at the all star weekend in 2015 was officially priced at $350, but it has been fired to thousands of dollars.

Kanye West recently continued to release the latest football shoe Yeezy Ace in pursuit of victory.

So how did this joint series come from? At the very beginning, Jordan and C Luo's products could set off a panic buying rush in the market -- in other words, to satisfy sports fans.

The most famous of all is David Beckham.

Although he has been holding up his shoes to wash his feet and retire from rivers and lakes, his influence extends to the stage of fashion.

But in the end, it's really because of the movement of the two years that people are joining the series and entertainment stars. Who told you to wear sports shoes must be in sports? You can wear them.

At the launch of the new product conference, there is really too little practice in real life (see Jobs's new conference and Mac).

In contrast, entertainment stars are more topic oriented and have larger fans.

It's also wider than sports stars.

Therefore, this has also prompted the Dior, Chanel, Givenchy and other luxury show on the sports platform, sports and fashion boundaries have become less clear.

However, you said Puma did not hesitate to pay heavily.

As a creative director because of her own topic?

Sometimes you think it's a gimmick, but people just abandon the "temperament" to show the talent. This singer has won the 2014 fashion personality award from CFDA.

If you don't think that's enough to convince you of this fact, she sells a series of big sale for the British brand River Island, and is also the regular customer of fashion launches such as Altuzarra, Chanel and Alexander Wang.

Why did Rihanna choose to sign instead of choosing the pop king Justin? Because in the retail market environment, even though men are still very heavy in the proportion of sports consumption, with the market advancing, the female sports market has begun to show a huge growth prospect.

Therefore, sports brands have developed a sports menu suitable for women, that is the reason.

However, Puma and Adidas are already known for their competitors. In recent years, they have set up stores for women's products in the world. "Nike"

In order to sign the contract, the Puma is counted down. The brand's annual report shows that the two quarter's operating expenses soared by 20.4%, mainly in cooperation with Rihanna and Arsenal.

However, even if the pain was released, the impact of Puma was quite real: after the signing of Puma and Rihanna, the activity on Twitter and Instagram increased a lot. In September this year, the Creeper shoes designed by her were sold out in three hours.

Puma made a lot of fun.