Interview With Shen Guojun, Founder Of Yintai Group

Throughout the conversation, the word "Internet" was repeatedly mentioned by Shen Guojun.

In addition to the Internet business of Yintai retail business, Shen Guojun is also deeply interested in many investments in the Internet field.

And for real estate, this traditional industry, he talked very little.

Earlier, Yintai employees told us, "the boss is paying more attention now."

He prefers to see new technologies in the Internet.

We asked him what he thought of China's real estate.

He thought for a moment and then said, "China's real estate industry has come to a very, very difficult time. Almost all the real estate companies are in.

"Light assets" has become the trend of the industry.

When the heavy asset industry once needed to move towards light assets, to some extent, it meant that the industry risks need to be dispersed.

Because of the bad economic situation, Shen Guojun was more prudent in investing in real estate.

First of all, it is very prudent in choosing projects.

A partner system is implemented inside the company. The project submitted by the team must be a project in the partner's plan. The team should share the stock and invest it, otherwise it will not be approved.

Secondly, they will make a very big change in the product structure. They emphasize that differentiation brings competitiveness and can not be homogeneous products, even if they imitate the company's good products in previous years.

Finally, they will consider doing business in order to sell their products. They do not necessarily make light assets, but they need to customize their businesses to buy or exchange shares together.

Since its establishment in 1997, Shen Guojun has led

It has expanded rapidly, including commercial retail, real estate development and operation, mineral resources, agricultural development, industrial new towns, investment and finance, public welfare and other sectors.

In recent years, Shen Guojun has continued to promote the commercially retail Internet, prudently develop commercial real estate, actively layout mineral resources, and has made many innovative investments, including Internet banking, rookie network, and early friends online, all of which are pforming traditional financial industry and logistics industry.

At the same time, he has also done a lot of innovative public welfare projects, such as supporting the master's program of social welfare management in Peking University, and the recent Yintai agriculture, which is dedicated to agricultural poverty alleviation and agricultural innovation.

The interview went on for over an hour.

Slowly the west sun went through the huge glass, and struck a partition, half bright and half dumb on his face.

When we talked about the topic of travel, the entrepreneur who was in a state of thinking at times relaxed at last.

Many of his good manners were built during his travels.

"I can go out with different people to play", whether he is a local tour or a simple backpack tour, self driving or hard riding, city visits or natural scenery, he can all live in Hold.

We asked him to recommend tourist destinations.

The "traveler" of the entrepreneur recommended the South and north poles for us.

This is his two most proud journey.

In January 2009, Shen Guojun set out on a journey to the south pole, and spent the new year in the Antarctic on that year.

Three months later, he went to the north pole with a group of entrepreneur friends.

As the work became more and more busy, the traveler went to Europe only in the first half of the year.

He and Ma Yun, who have been wanting to go to Tibet for many years, have never been able to get busy because of all kinds of busyness.

"Last year, it was arranged to go to Tibet, just when the Alibaba went public in the US in September."

In his tone, he regretted that going to Tibet in the past two years is one of his greatest wishes.

At the end of the afternoon tea, the sunset in the early winter had already covered a golden layer of the city of Beijing outside the window. Shen Guojun had not touched the dessert cake on the table.

We invited him to record a little video for the "face to face" program. Shen Guojun deliberately reorganized his suit and sat down in front of the camera to do a quick question and answer.

Shen Guojun hopes Yintai group is an innovative investment group.

Shen Guojun, who continues to decentralization, is no longer focusing on the implementation of the company's specific businesses. Strategic investment, new business and public interest are the focus of Shen Guojun's current work.

Internet Finance and emerging technology are all very interesting points for him. For this reason, he has invested a lot of time and energy in his research.

Shen Guojun attended the most meetings in the group, is the brainstorming of new business.

Where is the future investment climate? Shen Guojun thinks it will be related to the industry that brings happiness to people, such as music, film and television, sports, culture, health and other industries.

At this point, he said he and Ma had reached an agreement.

In addition, innovative agriculture may be another outlet.

Now the state pays more and more attention to agriculture. Speeding up the development of agricultural modernization and promoting poverty alleviation and development are the objectives and tasks of the 13th Five-Year plan.

Shen Guojun said that with the combination of business thinking and public welfare concept, Yintai agriculture's first pilot project is in Taihang mountain area, with the goal of combining agriculture with poverty alleviation and innovating agricultural economy.

In the future, Yintai agriculture will become an important stronghold in Yintai group's commercial layout.

Despite his wide range of social responsibilities and friends, he is often parallel to the notable Ma Yun, but the Zhejiang businessman is still very introverted in nature.

He mentioned again that if there is no work weekend, if time is not enough to travel, he prefers to read books at home instead of going out to socialize.

If he were not sitting in this position, he would enjoy his world better than sitting in the spotlight.