How To Control The Operation Pressure And Increase The Cost Of The Textile Industry?

Since the three quarter, the textile industry has increased operating pressure.

According to the National Bureau of statistics and customs data, industrial added value, main business income and total profit of textile enterprises nationwide increased by 6.5%, 4.9% and 8% over the same period 1~10 months, although they were higher than the national industrial growth rate, but the growth rate slowed down 0.3, 0.4 and 1.2 percentage points respectively compared with the first half of this year.

Textile enterprises generally attribute the pressure of development to the low market demand.

In the three "business operator tracking survey" organized by China Textile Industry Federation this year, insufficient international and domestic market demand always ranks among the top two enterprises facing major problems.

In recent research, enterprises are also generally reflected that demand continues to slump, resulting in intensified market competition, product prices down, the recovery period of money recovery and many other problems.

The slowdown in demand growth does exist.

The recovery of world economy is more and more difficult and tortuous, and the international market is still in the normal state of weak recovery and weak demand.

The main authority has lowered the economic growth forecast several times this year. IMF's latest forecast data reduced the global GDP growth to 3.1%, which is 0.3 percentage points lower than that in 2014.

China's domestic demand market is also showing a steady trend of slowing down.

The growth rate of retail sales has slowed down since June, and 1~10 grew by 10.2% over the same period last month, down from 0.5 percentage points in the first half, down from 0.4 percentage points in the same period in 2014.

The growth rate of online retail sales increased by 24.4% in 1~10 months, down from 9.3 percentage points at the end of the first quarter of this year, slowing down for seventh consecutive months.

According to IMF data, the US, EU and Japan were expected to grow by 2.6%, 1.5%, and 0.6% respectively in 2015, respectively, higher than 0.2, 0.6 and 0.7 percentage points in 2014, respectively.

According to official statistics from other countries, the retail sales growth rate of European Union and Japan has been basically stable compared with 2014 since 2015, and has not slowed down significantly. 1~10 retail sales in the United States increased by 2.8% over the same period last year, a slight increase of 1.6 percentage points over the same period last year.

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The export situation is becoming increasingly grim. The main reason is that the adjustment of the division of labor in the international textile industry has been quickening. While China's comprehensive cost continues to increase, international purchase orders and manufacturing capacity are accelerating to Southeast Asia and other places.

Exports fell by 10.9% in Annex 1~10, which has become the most obvious product of international pfer.

In addition, the depreciation of the euro and yen has greatly affected the export settlement and trade statistics this year.

The sluggish demand is not the only culprit for increasing pressure on textile companies.

From a macro perspective, it is necessary to speed up the research measures to improve the domestic business environment and reduce the cost pressure of enterprises.

From the perspective of textile enterprises, it is necessary to further study the characteristics and trends of domestic consumption, enhance product development capabilities and marketing innovation capabilities, integrate the Internet and service industries, better meet diversified and personalized consumption needs, and really turn the potential of domestic demand into a real development power.

The consumption power of our residents is also steadily expanding.

In the first three quarters, the per capita disposable income of the whole country increased by 7.7%, exceeding the GDP growth rate.

But the release of domestic demand potential is not directly reflected in all retail data, but shows obvious structural characteristics.

For example, on the day of "double 11", the turnover of Taobao and Tmall platforms exceeded 91 billion 200 million yuan, an increase of nearly 60% compared with that in 2014. According to the global tourism shopping report 2015 issued by the Bank of China and the cellular network, the scale of China's outbound tourism shopping market has reached 684 billion 100 million yuan, and domestic consumption of tourists has spent 5830 yuan per capita outside 1~10, an increase of 16.3% over the same period last month.

The favor of domestic consumers for e-commerce channels and tourism shopping reflects the urgent need to improve the physical business environment in China. The problems of excessive channel costs, high consumer prices and insufficient consumer service capabilities have already inhibited consumption growth.

The emphasis of overseas shopping shifted from luxury goods to daily necessities. Fashion clothing and creative design products are very popular. It also shows that the ability of Chinese textile and garment enterprises to effectively meet domestic demand in terms of product quality, cost performance and creative design needs to be improved.