Tang Jianian: Retail Competition Is Like A Marathon.

Tang Jianian's push for change is still in progress.

From the current layout, the big net has been scattered, how many fish can be collected is not easy to say.

But in Tang Jianian's view, as long as there are appropriate strategies, there is nothing to overcome.

Tang Jianian, who was president of Carrefour Greater China in 2012, has not been easy in the past three years.

As far as the internal and external contradictions at the beginning of the term of office took place, such as the pformation and upgrading of social consumption, the impact of e-commerce and the adjustment of the retail industry itself, this Frenchman with the breadth of mind, like Nixon, has not experienced the experience of "Jia Nian" in these three years. The understanding of Chinese society and Commerce may be more three-dimensional and in-depth.

Tang Jianian can't understand a word in Chinese until now, and he always wants to regain the position of Carrefour in China's retail market.

In March this year, he announced the launch of one of the biggest changes in China in the past 20 years, launching a new convenience store format and developing e-commerce O2O business.

In addition, in order to match the above business development, we will also strengthen our logistics and supply chain capabilities in China.

As for the increasing demand for cross-border buyers, traditional retailers have begun to adjust their products, and at the same time, they are called "retail black horse".

In Shanghai, a new format has been tried. The proportion of imported products is not less than 50%. Online cross-border e is also widely used by Huarun.

Carrefour, which masters the advantages of the multinational supply chain, is also increasing the area and category of the import area.

In the four yuan Bridge store, the number of imported commodities is close to 6000, and further expands the proportion of fresh imported food.

In a foreign interview last year, Tang Jianian said, "doing retail is to make details. Competition in the retail industry is like a marathon. A short lead is not the ultimate winner. It tests the persistence and endurance of a company for a long time."

At present, no retail enterprise in China has fully completed the pformation. The marathon will continue to compete.

The meaning of Carrefour in French is "crossroads".

Also like to choose to open a shop at "crossroads", because it is easy to attract people and business opportunities.

In the Chinese marathon, Carrefour is adjusting its direction at a crossroads: turn left.

The seventh "easy Carrefour" convenience stores in Shanghai will be opened in December 16th, and 7 convenience stores will be directly operated.

This new industry will continue to be deployed in the future, and will enter the Beijing market in 2016.

Under the background of online and offline convergence, the prospect of small format has been recognized by the industry.

Carrefour said that the new format of Rio Tinto convenience stores will also be introduced in the future.

On the logistics distribution network, in December 2nd, following the East China, West China and central China logistics center, the North China logistics center of Carrefour was built to form a logistics distribution network that integrates the Beijing Tianjin Hebei economic integration circle and Shandong, Shanxi and other provinces, and supports the store business and boosts the regional economy.

It is revealed that Carrefour also plans to set up 2 new logistics distribution centers in the northeast and Southern China districts.

It is estimated that by the end of 2016, Carrefour will build six logistics distribution centers to achieve the coverage of more than 200 stores in the country, and fully support the development of new formats such as Carrefour online shopping mall, easy, Carrefour convenience store and so on.

Supporting Carrefour's two new formats: convenience stores and electricity providers, meanwhile, hypermarkets are also gradually pforming.

In November 27th, next to IKEA in North Fourth Ring Road, Carrefour opened the largest flagship store in Asia, and was also the first self built property in Carrefour in China.

It is reported that the location of the store is the commercial land purchased by Carrefour itself, the whole store is divided into four layers, Carrefour occupies two floors and the area is 11534 square meters.

In addition to the store, there are more than 80 shops, including UNIQLO, Xibei, Watsons and many other brands.

And Baidu's intelligent hardware store platform this year, "Baidu future store", opened the first offline offline entity store in Carrefour's four yuan Bridge store.

Xie Peng, senior product manager of Baidu future store, said that this is the first cooperation between Baidu and the real commercial supermarket, reflecting the new trend of the Internet giant penetration market.

It is worth mentioning that Carrefour is the first "green flagship store" built in China according to Carrefour's own design concept.

Built in air purification system, let people haze weather can also take off the mask to supermarket.

In response to emission reduction, the four yuan Bridge store is also the only one in Carrefour in Beijing to open green electric buses. At the same time, there are 15 electric vehicle charging parking spaces that have been built.