Jingdong Will Make Southern China A New Battlefield For E-Commerce

In the rise of cross-border electricity providers, Southern China is also becoming a new battleground for e-commerce.

Following Ali's establishment of Southern China headquarters in Pazhou, the Jingdong also quickly entered the Bureau.

In the gap between the Guangdong e-commerce conference held in December 9th, Liu Qiangdong told reporters that the investment will be increased in Guangdong. In the next 5-10 years, the total investment of Guangdong's Asia first project and cloud construction will exceed 30 billion yuan.

The e-commerce conference is sponsored by the Organizing Committee of "Guang Huo online", and Jingdong, Uber, vip.com and other well-known e-commerce providers.

Jingdong is catching up with Guangdong's eagerly expanding its business opportunities.

In December 8th, the Jingdong and the Guangdong provincial government signed a strategic cooperation framework agreement.

"To promote the common development of traditional industries and the Internet industry.

Liu Qiangdong said that the bonus of electronic business is gradually disappearing, and the growth of extensive volume has slowed down, and the growth of quality e-commerce will accelerate.

Converting Guangdong into Chinese brand is the core part of cooperation with Guangdong.

Liu Qiangdong hopes for the coming Jingdong who will also come to Guangzhou in the future. "My expectation of Jingdong coming home is like the hope of Tencent for WeChat."

For the fresh consumption market with the highest consumption frequency, Liu Qiangdong attached great importance to it.

He said that when consumers get used to buying fresh products online, Jingdong can get the same frequency of use as WeChat, and also help offline chains open up new business models.

The loss of Jingdong has been criticized in the industry. This time it invested heavily in Guangdong. How did Liu Qiangdong think about profitability? He said, "Jingdong mall has already made money, but why is the group still at break even point? Because finance, home business also needs to be nurtured, research and development, logistics system and business super information system will invest heavily, and cloud computing will invest one billion every year. These 5-7 years will bring income and profit contribution to the group, and we are ready for the future."

According to the data of Guangdong Electronic Commerce Association, in 2014, the total amount of e-commerce in Guangdong reached 2 trillion and 630 billion yuan, an increase of more than 30% over the same period last year, accounting for nearly 1/5 of the total volume of pactions nationwide.

The total retail import and export volume was 260 billion US dollars, an increase of about 30% over the same period last year.

It is the first big province of cross-border electricity supplier in China.

As early as in 2007, the Jingdong established the three major logistics systems in Beijing, Shanghai and Guangzhou, and established the Southern China operation center.

This Jingdong and Guangdong hand in hand, will have more cooperation in logistics, rural electric business, foreign trade and other fields.

Specifically, based on the "Internet +", in terms of logistics, Jingdong will set up a Southern China electricity supplier logistics center in Guangdong, plan to expand investment within 5 years in Guangzhou, Shenzhen and Dongguan, and build "Southern China intelligent logistics industry park"; in terms of agriculture, rural areas and farmers, Jingdong plans to open 21 prefecture level city local characteristic museums and 40 county level local characteristic museums in 5 years, provide agricultural products e-commerce platform for the county, and provide agricultural products, agricultural materials supporting services and financial products to Guangdong rural areas.

As mentioned above, Jingdong will set up its own park in Guangzhou, and store Jingdong mall, Jingdong home, Jingdong intelligence, cloud services and other businesses in Guangzhou.

Liu Qiangdong said that at present, the number of Jingdong Beijing group is 18000, while Guangzhou will be more than 10000 in the next 5 years.

The second big teams.

In addition, Liu Qiangdong also told reporters: "the Asian first project in Guangzhou will be completed in 3-4 years and invest more than 10 billion yuan. Next, we are going to invest in building 600 thousand servers in Guangdong. It will take 5-10 years and more than 20 billion yuan will be invested in the cloud.

The two will add up to more than 30 billion yuan.

According to media reports, the Southern China headquarters of Ali, which will be established in Pazhou next year, is also very clear about its strategic intention of using Guangzhou as an overseas market operation headquarters.

Over the past two years, the online store has also been deeply involved.

China's two big business giants are invariably in the first city of large-scale manufacturing and traditional trade exports, and Guangzhou will once again become the base of Chinese enterprises to enter the overseas market in the Internet age.

Over the past two years, cross-border electricity providers have been in full swing, both import and export growth.

Liu Qiangdong said that according to the current data of Jingdong, the growth of cross-border electricity providers will reach 600% next year, and the important port of Guangzhou's foreign trade is also an important base for Jingdong's cross-border electricity supplier strategy.

Regarding Guangzhou's planning for cross-border electricity providers, he said: "in the future, we hope to set Jingdong's overseas sourcing center in Guangzhou, and Jingdong's foreign exports can start with Guangzhou as the center.

At the same time, we also want to put R & D, operation and service marketing teams in Guangzhou.

In addition to cross-border electricity providers, Jingdong is also accelerating the layout in the rural market and the O2O area.

In cooperation with Guangdong Province, Jingdong has contributed to its rural electricity providers in less developed North Guangdong.

As a matter of fact, Jingdong has already been sinking channels, and Jingdong has been covering the countryside in the rural areas, such as the Jingdong and the county service centers. "Jingdong will start testing the UAV plan in January next year. This project has been done for a long time, covering the rural logistics cost is relatively high. The future County Service Center can directly deliver the goods to users through UAV, and the cost will be greatly reduced."

Liu Qiangdong could hardly conceal his excitement.