Watch Pantone Play With Care: Gender Ambiguity

Near the end of the year, Pantone Cai Tong also launched the next year's popular colors.

But this season is quite different. Pantone first introduced the color combination: crystal powder and quiet blue.

Hey, at first glance, it seems very puzzling.

Because the color of the emperor Cai Tong, almost no such situation has occurred.

But don't forget the turbulent year of 2015: the public psexuals were nominated for Emmy Awards.

Removing gender, Miley Cyrus described himself as sexual and sexual fluid and so on.

That is to say, it does not want to clearly define what kind.

It is exclusively male or female. It hopes to give the right of choice to the human right and hope that everyone will look at these two colors with a normal eye.

In this year's fashion show of the major brands, people are indeed like CAITONG's wish, no matter what the men and women wear these two kinds of pink and tender colors.

Almost this year has become the only focus of attention across races, across borders, across fashion and visual boundaries.

As a result, Pantone's dual color combination is not so difficult to understand.

However, there is still something worth pondering at one ten: Pantone did not make a very clear explanatory note for the two colors.

However, it has to be said that when the gender struggle has become a sport, it is not only with caution, but also a point: blurred sex, and maybe everyone can play together.

Related links:

In 2015, for many luxury brands, it was a year of chicken and dog blood.

This time, let's talk about Dior, the Old French fashion empire.

With the departure of Raf Simons, the next creative director of Dior has become one of the most talked about topics for a long time.

Since the appointment of Raf Simons, the Dior fashion show and the high fashion show have revealed to us the new vitality of the young designer in the old fashion empire: no matter when he was in the last curtain call of Dior or when he took office, he tried to blend the real and illusory pioneer flavor into the old gorgeous lines of Dior. He also incorporated bright colors into this luxurious design, hoping to find the most modern in the extreme classical.

However, no matter how he tried to turn the tide, Dior, the sunset of the old fashion empire seemed to be getting closer.

From the old brand positioning of Dior, it has lost its advantages. It is also a Chanel of first-rate luxury goods. It has the power of old Buddha to control, at least in the fashion sharpness, it is more sharp than Dior.

Moreover, the pricing of Dior also deviate somewhat from the brand positioning, showing a little embarrassment: compared with the first-line brand, the price of Dior seems too close to the people, but positioning is luxurious route, which obviously can not meet the psychological needs of the luxury consumer group.

Moreover, in the event of frequent brand change of creative director, Dior can not turn the consumer group's worship of personal worship into a brand awareness in the short term: whether it is John Galliano, who has been reluctant to leave office because of too much vanguard, or the recently released Raf Simons, the impression of Dior has been stereotyped in the classic Princess bag or other classic products, and can not be divorced from the inherent impression.

At the same time, even under the leadership of John Galliano, Dior once returned to its peak. However, it can not stop the deviation of Dior's control over the consumption psychology of the market consumer.

So, after the departure of genius Raf Simons, how did the Dior2016 spring and autumn two season series look really out of expectation?

However, in terms of its group's performance, Dior's next creative director is still not available, or is not the moment to reveal it.

This is not the first time Dior has met, when John Galliano suddenly left office in 2011, when Bill Gaytten was in danger of leading the design team through six series.

But can the internal team still have this ability? Let's wait and see.