Cross Border Cooperation Is An Important Measure Of Home Textile Association

The "13th Five-Year" period is the final stage for China to build a moderately prosperous society in an all-round way. It is also a spurt period to push the textile industry from strong to strong.

At present, the macro environment and development situation at home and abroad require that the home textile industry should continuously carry out scientific and technological innovation, carry out structural adjustment in depth, improve the quality and efficiency of the development of the industry, and accelerate the pformation and upgrading of the industry.

To this end, Yang Zhaohua proposed that the industry should seize opportunities and lay down the layout for the goal of achieving a well-off society in an all-round way.

Cross border cooperation is an important measure for home textile association to innovate and better serve enterprises.

The association actively advocates information exchange, resource sharing, platform building, market cooperation and win-win cooperation in the upstream and downstream industry chain, providing more quality platforms for enterprises to expand the market.

During the "12th Five-Year" period, the home textile industry and the furniture industry jointly launched the "big home strategic alliance" and issued a declaration of strategic alliance, inviting well-known home textile and furniture enterprises to analyze the cooperation advantages of both sides to promote the channel integration of home textile and furniture industry, and the linkage development and linkage marketing of products.

At the same time, the home textile industry invited experts from home and abroad famous home textile soft packaging design experts to give keynote speeches, and facilitated the presence of home textiles and soft clothing designers to exchange and cooperate with each other to promote cross boundary docking of the design industry.

The home textile industry is also matched with the ceramic industry.

To open a new paradigm for cross-border cooperation.

In addition, the home textile industry also invited 55 star level hotel managers from 48 hotel enterprises to visit the China international home textile exhibition to provide more opportunities for the future cooperation between home textile enterprises and hotels.

Practice has proved that

Significant results have been achieved.

The maximization of utilization and allocation of resources has made the situation of monotonous and slow sales of products completely changed. The fashion home Museum launched by several listed home textile companies has activated sales; a number of enterprises have launched the "soft packaging design solution", so that products can directly enter the construction projects such as hotels, guesthouses, office buildings and so on.

Yang Zhaohua pointed out that

During the "13th Five-Year" period, we should focus on the two major national strategies of "China made 2025" and "one belt and one road", which are led by innovation, and accelerate the construction of new home textile industry.

We should strengthen the "supply side" reform, digest excess capacity, produce products that match production and marketing, improve the effective supply of products, and achieve industrial pformation and upgrading.

Efforts should be made to pform the mode of economic development, guide production with consumption demand, and guide consumption to promote industrial development.

We should advocate "new life", build "new home textiles", and vigorously promote the application of new technology, product development, channel innovation, brand building and internationalization process, and coordinate two domestic and international markets and two kinds of resources.

To this end, Yang Zhaohua put forward the four themes of the 13th Five-Year development: innovation driven development, balanced and balanced development, green and sustainable development, and win-win cooperation.