This Year, The Hottest 12 Of All Is It!

I never expected this year. Double 12 The hottest thing is real estate and other traditional industries. Just over the past 12, many developers opened online, consumers through the Taobao real estate channel more than 5000 sets, the total price of more than 10 billion yuan of new houses. Even local tyrants are aiming at overseas property. On the day of double 12, more than 200 buyers from across the country have ordered hundreds of properties in the United States, Singapore and Malaysia through Taobao real estate.

　　 Housing needs are most popular, and young people are the main buyers.

　　 TaoBao Big data show that during the double 12 period, the most popular three housing types of Taobao real estate channel are 70 to 90 square meters of two rooms, 80 to 90 square meters of three rooms, 120 square meters of four rooms, reflecting the obvious demand for Chinese people to buy improved housing. In the real estate sold on the Internet, Beijing, Shanghai Hangzhou and Ji'nan are most popular. In addition, the trend of younger buyers is increasing. After 85, buyers accounted for more than 32%, of which 30 to 34 years old buyers accounted for 22%, 90% of buyers accounted for more than 12%. The Internet has become one of the important channels for young people to understand and purchase assets. Young people are also willing to be the main force of online shopping.

Some customers began to target overseas property. On the day of double 12, more than 200 buyers from across the country ordered hundreds of properties in the United States, Singapore and Malaysia through Taobao real estate.

　　 When the island owner, buy freighter, auction to collect leakage, 1212 Taobao auction is more joyful.

Double 12 this year, online auctions are also on fire. Double 12 at 9:15 a.m., a consumer threw nearly 6 million yuan in Taobao auction platform, photographed an island in Maldives, and harvested his own "island owner" new identity. According to Taobao's auction, the Kuramaadhoo island has been photographed in the most famous Noonu atoll in Maldives, with abundant marine resources, beautiful coral reefs and white sand beaches. The "island owner" can also get a long-term residence visa in Maldives.

In addition to the island, this year's 1212 Taobao auctions still have many highlights: a real estate in Shanghai has been competing for 195 times after bidding for 6 million 620 thousand times, and a freighter carrying natural gas has been auctioned 7 times and finally traded at 6 million.

It is reported that this year's double 12 period, Taobao auction to "clean up a fun" as the theme, to provide consumers with a variety of fun play: the stars can participate in the auction, striving to let Lin Chiling sister personally create fashion models for themselves, but also photographed with Lin Dan, Baoqiang Wang, Yang Zi and other people's chance to meet.

The most "pick up" is in judicial auction and real estate auction. During the double 12 period, more than 1900 items of judicial objects from all over the country were sold on-line, and the two 12 opening sessions were only 10 hours, and the turnover of judicial auction was over 1 billion yuan. In order to allow more consumers to participate in judicial auctions, Taobao auction adopts the method of split auction. The second intermediate people's Court of Tianjin split and sold a commercial building with an area of 1348.03 square meters. After dozens of bids, the auction eventually took place.

　　 Crowd raising "first travel after payment" let consumers return to trust

The Taobao 1212 has also become an experimental field for new model innovation. For example, in response to the problem of "rip off" in social news, Taobao chips launched a new mode of "first payment after travel". As long as the deposit is as low as 88 yuan, the original value of 1688 yuan can be opened. At the end of the trip, if the customer is satisfied with the journey, he can pay according to the original price. If there is any dissatisfaction with the journey, according to the degree of dissatisfaction, the travel agency will give consumers different amount of discount or even free. After the launch of the campaign, more than 1200 users quickly participated in the double 12 day.