Roland Home Textile Transformation: From Home Textile Field Aiming At The Hottest "Smart Home"

Incidentally, Roland home textiles, originally thought to sell only bedding, began selling cosmetics.

The company is in

There is a home experience Museum in Zhengda Plaza, Lujiazui, which sells various towels and bathrobes.

Bathing groceries, fragrances and decorations.

"This is made in France.

In France, word of mouth is not inferior to L'OCCITANE.

The clerk took a set of Durance (Xia Bing) and recommended it to him, "not famous because we didn't throw money into advertising."

Look at the explanation of the outer package.

It is the Chinese distributor of the brand.

Since the beginning of this year, the revenue growth and profit growth rate of domestic textile enterprises above designated size has been decreasing.

Affected by this overall environment, even in the home textile industry in the leading position, Luo Lai home textile also had to consider pformation.

Like its peers, the traditional home textile company has earlier announced the switch to big home.

Xue Weicheng, chairman of the company, said in an interview that he would further promote the pformation and upgrading of the company and push the company to stride forward from home textiles to the home sector.

In the future, the company's home ecological chain will be built through cooperation and acquisition.

The industry is affected by the pformation and layout of large household areas, and innovative company profit models.

However, the ambitions of the home textiles are not limited to this.

Roley home textiles announced in December 15th that the Chinese name of the company was officially changed from "Roley home textiles Limited by Share Ltd" to "Roley life Polytron Technologies Inc".

The English name is changed from "LUOLAIHOMETEXTILECO., LTD." to "LUOLAILIFESTYLETECHNOLOGYCO., LTD.".

According to Xue Weicheng's expectation, "the future direction of the company is not only in the sale of simple bed products and household products, but also through big data technology, to build a large database of its own to help customers solve their higher living needs."

In other words, Luo Lai is aiming at the hottest "smart home".

Reporters found that in fact, Luo Lai early in the first half of this year began a series of layout in smart home: in March of this year, initially involved in intelligent products, limited sale of 100 restOn smart sleep detector in its micro business; in April, the company signed a strategic cooperation agreement with the Shenzhen and Shenzhen intelligent control Limited by Share Ltd (002402.SZ), trying to use the technology advantages of harmony and intelligent control in the field to produce series of smart home and family health products for bedroom. In May, Luo Lai spent nearly 30 million yuan to invest in Shenzhen Madiga Technology Development Co., Ltd., becoming the largest shareholder of the company.

The latter is the research and development enterprise of Roley's previously sold sleep monitoring products.

The company's May announcement also showed that its wholly owned subsidiary, Nantong Luo Lai Business Consulting Co., Ltd. plans to use its own capital of 50 million yuan to invest in the establishment of a wholly owned subsidiary, "Nantong Luo Lai Smart Home Technology Co., Ltd.".

At the same time, Luo Lai said that in the future, he will integrate domestic and foreign smart home enterprises through equity investment and mergers and acquisitions. In October, he launched a joint venture with Shenzhen Qianhai Indus acquisition investment fund management Co., Ltd. and natural person Xue Jinchen and Lin Qi Ming to establish an industrial investment fund. The first phase of the fund raising target is 300 million yuan, which will be used for investment in the Internet smart home field.

According to the 2010-2015 China smart home industry development trend and investment opportunity research report, it is predicted that the scale of smart home market in 2015 will reach 124 billion yuan.

In addition to the home textile enterprises such as Luo Lai, other industries, such as music, millet and other technology companies, have placed part of R & D emphasis in home intelligence.

Visible, smart home market competition is quite fierce.

However, at the moment, he still wants to eat a piece of cake from this 100 billion cake.

The company explained in yesterday's announcement that the name changed because the company's main area has undergone significant changes. The existing company name can not reflect the company's characteristics to the maximum extent, reflecting the actual situation of the company.

However, judging from the performance of the first three quarters of this year, 9 of its revenue now comes from home textile products, and there is no data on the sales of intelligent products.

It seems that in order to pform the main business into smart home and turn it into a technology company, there is still a long way to go in 2016.