2015 Textile And Clothing Brand Value List Released

In December 12th, 2015 China brand value evaluation information release was held in Beijing.

The evaluation is based on 21 national standards, and 4 national standards are being launched.

What brands are listed on the list?

34 enterprises in textile and garment industry

Zheng Zhishou, Secretary General of China brand building Promotion Association

What is the list?

Announcement: the AQSIQ issued a notice in May this year.

Work, the China brand building promotion association organizes experts of the professional technical committee and the evaluation working group to carry out the value evaluation and calculation for each brand.

Design industry: agriculture,

Machinery and equipment manufacturing, energy and chemical industry, household appliances manufacturing, building materials and building decoration, electronic and electrical, beverage and beverage, food processing and manufacturing, biological medicine, metallurgy steel, automobile and accessories manufacturing, printing and paper making, catering, finance, information industry and other industries.

List: to implement the requirements of "strengthening quality, standards and brand building" put forward in the 2015 government work report, cultivate a number of competitive well-known brands, enhance the brand value of various industries, and promote the pformation of Chinese products to Chinese brands.

It is necessary to apply for entry to this list, and not to apply for it.

The reporter learned from the Quanzhou brand center that the application product brand should have a high reputation in the industry, and the product market share is the leading factor. It has been profitable in the past 3 years and is at the leading level in the industry.

And voluntary participation, no charge!

Then, how do we calculate the brand value?

The AQSIQ commissioned the China brand building promotion association to organize relevant experts and technical institutions to carry out this brand value evaluation.

The evaluation method is based on the "brand evaluation brand value evaluation requirements" (GB/T 29187-2012), "brand evaluation multi cycle excess earnings measurement method" (GB/T29188-2012), and the relevant national standards such as brand evaluation and related industry application guidelines, etc., and independently evaluated and scored the enterprise material data, and finally obtained the brand intensity coefficient and brand value.