In Order To Attract Consumers, Holiday Stores Are Dressed Up.

In December 8th, SWAROVSKI Hand in hand with the world famous model Miranda Carle, airborne Chengdu, and the brand together lit "bright Christmas tree", this sparkling Christmas tree attracted the attention of all. Reporters learned that from November, the Chengdu store began to emit a strong Christmas atmosphere, whether it is the major brands or stores, have launched various Christmas shows, trying to attract more consumers' attention.

If "double eleven" and "double two" belong to the carnival season of electric business, then the Christmas, new year's day and Spring Festival will be the counterattack period of big brands and entity businesses. Christmas is the front stop for 3 important festivals. Many brands are "rather reluctant to get together in advance". This has enabled Chengdu's business community to enter the Christmas season ahead of schedule in November.

In November 20th, Chengdu IFS (hereinafter referred to as IFS), with the help of the "Thomas train 70th anniversary" theme exhibition, opened a Christmas Journey. The real version of the fat manager went out of the animation, bringing 70 Thomas Mini trains, opening up the rich elements of Thomas adventure trip, adventure classroom, and so on, bringing opportunities for Chengdu children to come true.

In November 26th, Ren held a lighting campaign to play the role of "warm heart Christmas and romantic winter". The organizers set up a warm and gentle atmosphere in the streets and shopping malls early. With the graceful performance of the dancers and the 3D light building show on the tall buildings, many consumers linger on, and the huge Christmas tower that prays for Paris conveys the beautiful meaning of "love and peace".

In November 27th, in order to make consumers feel at home, Christmas atmosphere Oceanic Taigi will transplant the European towns to Chengdu City. A 16 metre tall Christmas tree stands in the center of the square. Golden and red balls decorate the Christmas tree with dazzling colors. Under the Christmas tree, a European cottage is lined up in a row. The tall Christmas tree and the European Street View and the adjacent waterscape match each other, and the festive atmosphere comes face to face. Among them, the most dazzling is the lighting ceremony. Taigi takes the theme of "Loving, Giving & Expe-riencing a True Christmas Christmas" as a theme. An exquisite "City Mini musical" explains the origin of Christmas "love and giving" in Europe, and officially opened the 5 week Christmas season.

"This festival, which is popular in Europe and America, has become an important means of collecting stores and stores in China, and to some extent, it shows the fierce competition." Shen Mo, a citizen returning home, told reporters.

Reporters learned that, with the increasing demands of consumers and the increasing variety of activities, Yang Jun, a public relations company's activity executive, told reporters: "the cost of a lighting activity will not be less than 300 thousand yuan. From buying Christmas trees to spreading exhibitions, it is not a small expenditure from activity execution to media clearance. If you invite celebrities or grafted other resources, the price will be even higher."

Unlike other brands that emphasise warmth, cartoons and creativity, tiger Hoya started the 5 week Christmas season with the most popular "little fresh" style.

Unlike other brands, which emphasize warmth, cartoons and creativity, tiger Heuer is playing the most popular "small meat" and playing the popular card. In December 4th, tiger Heuer, Li Yifeng, was a platform for the new store in Chengdu. In the course of the activity, Li Yifeng and the brand side jointly designed a special "snowflake Christmas tree crystal ball". He said, "I am very happy to return to my hometown in Sichuan to celebrate Christmas with my relatives and friends here. This special Christmas crystal ball device symbolizes my best wishes for the city."